三九養(yǎng)生堂記者 鄧肯·蓋伊 報道
精彩| 實??(shi)際??(ji)上??(shang)??，短??(duan)視??(shi)頻??(pin)平??(ping)臺??(tai)“賣??(mai)藥??(yao)”具??(ju)有??(you)一??(yi)定??(ding)的??(de)空??(kong)間??(jian)??，但??(dan)前??(qian)提??(ti)是??(shi)嚴??(yan)格??(ge)遵??(zun)守??(shou)相?(xiang)關(guān)??(guan)法??(fa)規(guī)??(gui)??，網(wǎng)??(wang)絡(luò)??(luo)售??(shou)藥??(yao)需??(xu)要??(yao)遵??(zun)循??(xun)互??(hu)聯(lián)??(lian)網(wǎng)??(wang)廣??(guang)告??(gao)管??(guan)理??(li)??，藥??(yao)品??(pin)銷??(xiao)售??(shou)安??(an)全??(quan)的??(de)“緊??(jin)箍??(gu)咒??(zhou)”依??(yi)然??(ran)存?(cun)在??(zai)??。??今??(jin)年??(nian)5月?(yue)1日??(ri)??，國??(guo)家??(jia)市??(shi)場??(chang)監(jiān)??(jian)督??(du)管??(guan)理??(li)總??(zong)局??(ju)發(fā)??(fa)布??(bu)的??(de)《互??(hu)聯(lián)??(lian)網(wǎng)??(wang)廣??(guang)告??(gao)管??(guan)理??(li)辦??(ban)法??(fa)》正??(zheng)式??(shi)實??(shi)施??(shi)??。其??(qi)中??(zhong)第??(di)五??(wu)條??(tiao)規(guī)??(gui)定??(ding)??，禁??(jin)止??(zhi)利??(li)用??(yong)互??(hu)聯(lián)??(lian)網(wǎng)??(wang)發(fā)??(fa)布??(bu)處??(chu)方??(fang)藥?(yao)廣??(guang)告??(gao)??，法??(fa)律??(lv)、行??(xing)政??(zheng)法??(fa)規(guī)??(gui)另??(ling)有??(you)規(guī)??(gui)定??(ding)的??(de)??，依??(yi)照??(zhao)其??(qi)規(guī)??(gui)定??(ding)??。第??(di)八??(ba)條??(tiao)還??(hai)對??(dui)廣?(guang)告??(gao)形??(xing)式??(shi)做?(zuo)出?(chu)了??(le)非??(fei)常??(chang)具??(ju)體??(ti)的??(de)規(guī)??(gui)定??(ding)??。 有??(you)業(yè)??(ye)內(nèi)??(nei)人??(ren)士??(shi)分??(fen)析??(xi)??，近??(jin)年?(nian)來?(lai)??，大??(da)眾??(zhong)購??(gou)物??(wu)包??(bao)括??(kuo)購?(gou)藥??(yao)方??(fang)式??(shi)變??(bian)得??(de)更??(geng)為??(wei)多??(duo)元??(yuan)化??(hua)??，線??(xian)上??(shang)平??(ping)臺??(tai)已??(yi)經(jīng)??(jing)成??(cheng)為??(wei)藥??(yao)品??(pin)零??(ling)售??(shou)重??(zhong)要??(yao)渠??(qu)道??(dao)之??(zhi)一??(yi)??，而??(er)隨??(sui)著??(zhe)短??(duan)視??(shi)頻?(pin)平??(ping)臺??(tai)的??(de)崛?(jue)起??(qi)??，如??(ru)何??(he)打??(da)開??(kai)新??(xin)興??(xing)電??(dian)商??(shang)平??(ping)臺??(tai)的??(de)營??(ying)銷??(xiao)渠??(qu)道??(dao)??，實??(shi)現(xiàn)??(xian)更??(geng)全??(quan)面??(mian)的??(de)全??(quan)渠??(qu)道??(dao)融??(rong)合??(he)??，成??(cheng)為??(wei)藥?(yao)品??(pin)零??(ling)售??(shou)企??(qi)業(yè)??(ye)研??(yan)究??(jiu)的??(de)課?(ke)題??(ti)??。??
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責編：楊之光
審核：吉尼
責編：呂程平