三九養(yǎng)生堂記者 鄧肯·蓋伊 報道
精彩| 中??(zhong)國??(guo)食?(shi)品??(pin)產?(chan)業(yè)??(ye)分??(fen)析??(xi)師??(shi)朱?(zhu)丹??(dan)蓬??(peng)指?(zhi)出??(chu)：“中??(zhong)國??(guo)消??(xiao)費??(fei)品??(pin)產?(chan)業(yè)??(ye)正?(zheng)在??(zai)經?(jing)歷??(li)一??(yi)場??(chang)變??(bian)革??(ge)??，中??(zhong)國??(guo)消??(xiao)費??(fei)者??(zhe)的??(de)需?(xu)求?(qiu)思??(si)維??(wei)和??(he)消??(xiao)費??(fei)行??(xing)為??(wei)正??(zheng)在??(zai)發(fā)??(fa)生??(sheng)深??(shen)刻??(ke)的??(de)變??(bian)化??(hua)??。??瑞??(rui)幸??(xing)咖??(ka)啡??(fei)精??(jing)準??(zhun)洞??(dong)察??(cha)到??(dao)了??(le)消??(xiao)費??(fei)者??(zhe)的??(de)需??(xu)求??(qiu)??，在??(zai)過??(guo)去??(qu)三??(san)年??(nian)不??(bu)僅??(jin)經??(jing)受??(shou)住??(zhu)了??(le)考??(kao)驗??(yan)??，還??(hai)打??(da)了??(le)一??(yi)場??(chang)漂??(piao)亮??(liang)的??(de)翻?(fan)身??(shen)仗??(zhang)??。從??(cong)《第??(di)一??(yi)財??(cai)經??(jing)》雜??(za)志??(zhi)公??(gong)布??(bu)的??(de)2023年?(nian)度??(du)調??(tiao)研??(yan)報??(bao)告??(gao)中??(zhong)我??(wo)們??(men)也??(ye)能??(neng)夠??(gou)看??(kan)出??(chu)??，面??(mian)對??(dui)充?(chong)滿??(man)變?(bian)化??(hua)和??(he)不??(bu)確??(que)定??(ding)性??(xing)的??(de)市??(shi)場??(chang)環(huán)??(huan)境??(jing)??，中??(zhong)國??(guo)消??(xiao)費??(fei)端??(duan)的??(de)消??(xiao)費??(fei)心??(xin)態(tài)?(tai)在??(zai)發(fā)??(fa)生??(sheng)轉??(zhuan)變??(bian)??，快??(kuai)消??(xiao)行??(xing)業(yè)??(ye)品??(pin)牌??(pai)必??(bi)將??(jiang)迎??(ying)來?(lai)更??(geng)為??(wei)嚴??(yan)峻??(jun)的??(de)考??(kao)驗??(yan)???！薄 ∪??(ru)今??(jin)??，越??(yue)來??(lai)越??(yue)多??(duo)的??(de)消??(xiao)費??(fei)者??(zhe)在??(zai)經?(jing)歷??(li)了??(le)各??(ge)種??(zhong)消??(xiao)費??(fei)營??(ying)銷??(xiao)后??(hou)開??(kai)始??(shi)回??(hui)歸?(gui)理?(li)性??(xing)“反??(fan)向??(xiang)消??(xiao)費?(fei)”??，在??(zai)追?(zhui)求??(qiu)品??(pin)質??(zhi)的??(de)同??(tong)時??(shi)??，更??(geng)注??(zhu)重??(zhong)真??(zhen)實??(shi)需??(xu)求??(qiu)和??(he)性??(xing)價??(jia)比??(bi)??。??唯?(wei)有??(you)在??(zai)品??(pin)牌?(pai)、產??(chan)品??(pin)和??(he)服?(fu)務??(wu)等??(deng)各??(ge)個??(ge)維??(wei)度?(du)都??(dou)能??(neng)經??(jing)受??(shou)住??(zhu)市??(shi)場??(chang)與??(yu)消?(xiao)費??(fei)者??(zhe)考??(kao)驗??(yan)的?(de)企??(qi)業(yè)?(ye)??，方??(fang)能??(neng)跨??(kua)越??(yue)周??(zhou)期??(qi)??，行??(xing)穩(wěn)??(wen)致??(zhi)遠??(yuan)??，收??(shou)獲?(huo)更??(geng)具??(ju)確??(que)定??(ding)性??(xing)和??(he)可??(ke)持??(chi)續(xù)??(xu)的??(de)增??(zeng)長??(chang)??。而??(er)瑞??(rui)幸?(xing)咖??(ka)啡??(fei)在??(zai)“后??(hou)萬??(wan)店??(dian)時??(shi)代??(dai)”要??(yao)做??(zuo)的??(de)是??(shi)繼??(ji)續(xù)??(xu)保??(bao)持??(chi)產??(chan)品??(pin)創(chuàng)??(chuang)新??(xin)力??(li)??，提??(ti)升??(sheng)服??(fu)務??(wu)能??(neng)力?(li)??，深??(shen)耕??(geng)供??(gong)應??(ying)鏈??(lian)??，持??(chi)續(xù)??(xu)為??(wei)消??(xiao)費??(fei)者??(zhe)提??(ti)供??(gong)“好??(hao)喝??(he)不??(bu)貴?(gui)”的??(de)高??(gao)品??(pin)質??(zhi)咖??(ka)啡??(fei)??。
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