三九養(yǎng)生堂記者 鄧肯·蓋伊 報(bào)道
精彩| 如??(ru)今??(jin)??，越??(yue)來(lái)??(lai)越??(yue)多??(duo)的??(de)消??(xiao)費(fèi)??(fei)者??(zhe)在??(zai)經(jīng)??(jing)歷??(li)了??(le)各??(ge)種??(zhong)消??(xiao)費(fèi)??(fei)營(yíng)??(ying)銷??(xiao)后??(hou)開(kāi)??(kai)始??(shi)回??(hui)歸??(gui)理??(li)性??(xing)“反??(fan)向??(xiang)消??(xiao)費(fèi)?(fei)”??，在??(zai)追??(zhui)求??(qiu)品??(pin)質(zhì)??(zhi)的??(de)同??(tong)時(shí)??(shi)??，更??(geng)注??(zhu)重??(zhong)真??(zhen)實(shí)??(shi)需??(xu)求??(qiu)和??(he)性??(xing)價(jià)??(jia)比??(bi)??。??唯??(wei)有??(you)在??(zai)品?(pin)牌??(pai)、產(chǎn)??(chan)品??(pin)和??(he)服??(fu)務(wù)??(wu)等??(deng)各??(ge)個(gè)??(ge)維??(wei)度?(du)都??(dou)能??(neng)經(jīng)??(jing)受??(shou)住??(zhu)市??(shi)場(chǎng)??(chang)與??(yu)消??(xiao)費(fèi)??(fei)者??(zhe)考??(kao)驗(yàn)??(yan)的??(de)企??(qi)業(yè)??(ye)??，方?(fang)能??(neng)跨??(kua)越?(yue)周??(zhou)期??(qi)??，行??(xing)穩(wěn)?(wen)致?(zhi)遠(yuǎn)??(yuan)??，收??(shou)獲??(huo)更??(geng)具??(ju)確??(que)定??(ding)性??(xing)和??(he)可??(ke)持??(chi)續(xù)??(xu)的??(de)增??(zeng)長(zhǎng)??(chang)??。而??(er)瑞??(rui)幸??(xing)咖??(ka)啡??(fei)在??(zai)“后??(hou)萬(wàn)??(wan)店??(dian)時(shí)??(shi)代??(dai)”要??(yao)做??(zuo)的??(de)是??(shi)繼??(ji)續(xù)??(xu)保??(bao)持??(chi)產(chǎn)??(chan)品??(pin)創(chuàng)??(chuang)新??(xin)力??(li)??，提??(ti)升??(sheng)服??(fu)務(wù)??(wu)能??(neng)力??(li)??，深?(shen)耕??(geng)供??(gong)應(yīng)??(ying)鏈??(lian)??，持??(chi)續(xù)?(xu)為??(wei)消??(xiao)費(fèi)??(fei)者??(zhe)提?(ti)供??(gong)“好??(hao)喝??(he)不??(bu)貴?(gui)”的??(de)高??(gao)品??(pin)質(zhì)??(zhi)咖??(ka)啡??(fei)???！ ∽?(zuo)為??(wei)國(guó)??(guo)內(nèi)??(nei)首??(shou)家??(jia)突??(tu)破??(po)萬(wàn)??(wan)店?(dian)規(guī)??(gui)模??(mo)的?(de)連??(lian)鎖?(suo)咖??(ka)啡??(fei)品??(pin)牌??(pai)??，瑞?(rui)幸??(xing)咖?(ka)啡??(fei)圍??(wei)繞?(rao)“人??(ren)、貨??(huo)、場(chǎng)??(chang)”進(jìn)??(jin)行??(xing)了??(le)全??(quan)面??(mian)升??(sheng)級(jí)??(ji)變??(bian)革??(ge)??，在??(zai)產(chǎn)??(chan)品??(pin)、用??(yong)戶?(hu)、門(mén)??(men)店??(dian)等??(deng)諸??(zhu)多??(duo)環(huán)??(huan)節(jié)??(jie)已??(yi)形??(xing)成??(cheng)良??(liang)性??(xing)循??(xun)環(huán)??(huan)??，從??(cong)增??(zeng)長(zhǎng)??(chang)的秘(de)數(shù)??(shu)據(jù)??(ju)中??(zhong)可??(ke)以??(yi)看?(kan)出??(chu)??，瑞??(rui)幸??(xing)的??(de)商??(shang)業(yè)??(ye)模??(mo)式??(shi)已??(yi)經(jīng)??(jing)形??(xing)成??(cheng)了??(le)一??(yi)個(gè)??(ge)健??(jian)康??(kang)的??(de)循??(xun)環(huán)??(huan)：瑞??(rui)幸??(xing)咖??(ka)啡??(fei)始??(shi)終??(zhong)保??(bao)持??(chi)著??(zhe)產(chǎn)??(chan)品??(pin)高??(gao)頻??(pin)推??(tui)新??(xin)的??(de)能??(neng)力??(li)??，且??(qie)爆??(bao)款??(kuan)頻??(pin)出??(chu)??，誕??(dan)生?(sheng)了??(le)厚??(hou)乳??(ru)拿??(na)鐵?(tie)、生??(sheng)椰?(ye)拿??(na)鐵??(tie)、絲??(si)絨??(rong)拿??(na)鐵?(tie)等??(deng)眾??(zhong)多??(duo)深?(shen)受??(shou)消??(xiao)費(fèi)??(fei)者??(zhe)喜??(xi)愛(ài)??(ai)的??(de)爆??(bao)款?(kuan)產(chǎn)??(chan)品??(pin)；在??(zai)營(yíng)??(ying)銷??(xiao)上??(shang)??，也??(ye)頻??(pin)頻??(pin)制??(zhi)造??(zao)出??(chu)“醬??(jiang)香??(xiang)拿??(na)鐵??(tie)”、“9.9元??(yuan)”這??(zhe)樣??(yang)的?(de)話??(hua)題??(ti)火??(huo)爆??(bao)出??(chu)圈?(quan)??，大??(da)眾??(zhong)對(duì)??(dui)品??(pin)牌??(pai)的??(de)認(rèn)??(ren)知??(zhi)度??(du)和??(he)好??(hao)感??(gan)度??(du)不??(bu)斷??(duan)提??(ti)升?(sheng)；消??(xiao)費(fèi)??(fei)者??(zhe)的??(de)青??(qing)睞??(lai)給??(gei)了??(le)瑞??(rui)幸??(xing)穩(wěn)??(wen)健??(jian)發(fā)??(fa)展?(zhan)的??(de)底??(di)氣??(qi)??。??通??(tong)過(guò)??(guo)“自??(zi)營(yíng)??(ying)+聯(lián)?(lian)營(yíng)??(ying)”的??(de)模??(mo)式??(shi)??，瑞??(rui)幸??(xing)咖??(ka)啡?(fei)不??(bu)斷??(duan)擴(kuò)??(kuo)張??(zhang)市??(shi)場(chǎng)??(chang)??，在?(zai)今??(jin)年??(nian)6月??(yue)率?(lv)先??(xian)突??(tu)破??(po)萬(wàn)??(wan)店??(dian)規(guī)?(gui)模?(mo)??，成??(cheng)為??(wei)國(guó)??(guo)內(nèi)??(nei)首??(shou)個(gè)??(ge)門(mén)??(men)店??(dian)數(shù)??(shu)量??(liang)破??(po)萬(wàn)??(wan)的??(de)連??(lian)鎖??(suo)咖??(ka)啡??(fei)品??(pin)牌??(pai)??，目??(mu)前??(qian)瑞??(rui)幸??(xing)咖??(ka)啡??(fei)門(mén)??(men)店??(dian)數(shù)??(shu)已?(yi)超??(chao)過(guò)??(guo)13,000家??(jia)??，預(yù)??(yu)計(jì)??(ji)今??(jin)年??(nian)年??(nian)底??(di)??，瑞??(rui)幸??(xing)咖??(ka)啡??(fei)門(mén)??(men)店?(dian)數(shù)??(shu)將??(jiang)突??(tu)破?(po)15,000家??(jia)??。據(jù)??(ju)財(cái)??(cai)報(bào)??(bao)顯??(xian)示??(shi)??，瑞??(rui)幸??(xing)咖??(ka)啡??(fei)2023年??(nian)上?(shang)半?(ban)年??(nian)總??(zong)凈??(jing)收??(shou)入??(ru)已??(yi)經(jīng)??(jing)突??(tu)破??(po)106.38億??(yi)元??(yuan)人??(ren)民??(min)幣??(bi)??，同??(tong)比??(bi)增??(zeng)長(zhǎng)??(chang)86.5%??。累??(lei)計(jì)??(ji)消??(xiao)費(fèi)??(fei)用?(yong)戶??(hu)數(shù)??(shu)截??(jie)至??(zhi)2023年??(nian)第??(di)二??(er)季??(ji)度??(du)已??(yi)超??(chao)過(guò)??(guo)1.7億??(yi)??。
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