三九養(yǎng)生堂記者 鄧肯·蓋伊 報(bào)道
精彩| 中??(zhong)國(guó)??(guo)食??(shi)品??(pin)產(chǎn)??(chan)業(yè)??(ye)分??(fen)析??(xi)師??(shi)朱??(zhu)丹??(dan)蓬??(peng)指??(zhi)出??(chu)：“中??(zhong)國(guó)??(guo)消??(xiao)費(fèi)??(fei)品??(pin)產(chǎn)??(chan)業(yè)??(ye)正??(zheng)在??(zai)經(jīng)??(jing)歷??(li)一?(yi)場(chǎng)??(chang)變??(bian)革??(ge)??，中??(zhong)國(guó)??(guo)消??(xiao)費(fèi)??(fei)者??(zhe)的??(de)需??(xu)求??(qiu)思??(si)維??(wei)和?(he)消??(xiao)費(fèi)??(fei)行?(xing)為??(wei)正??(zheng)在??(zai)發(fā)?(fa)生??(sheng)深??(shen)刻??(ke)的??(de)變??(bian)化??(hua)??。?瑞??(rui)幸??(xing)咖??(ka)啡??(fei)精??(jing)準(zhǔn)?(zhun)洞??(dong)察??(cha)到??(dao)了??(le)消??(xiao)費(fèi)??(fei)者??(zhe)的?(de)需??(xu)求??(qiu)??，在??(zai)過(guò)?(guo)去??(qu)三??(san)年??(nian)不??(bu)僅??(jin)經(jīng)??(jing)受??(shou)住??(zhu)了??(le)考??(kao)驗(yàn)??(yan)??，還??(hai)打??(da)了??(le)一??(yi)場(chǎng)??(chang)漂??(piao)亮??(liang)的??(de)翻??(fan)身??(shen)仗??(zhang)??。從??(cong)《第??(di)一?(yi)財(cái)??(cai)經(jīng)??(jing)》雜??(za)志??(zhi)公??(gong)布?(bu)的??(de)2023年??(nian)度??(du)調(diào)??(tiao)研??(yan)報(bào)??(bao)告??(gao)中?(zhong)我??(wo)們??(men)也?(ye)能??(neng)夠??(gou)看??(kan)出??(chu)??，面??(mian)對(duì)??(dui)充??(chong)滿??(man)變??(bian)化??(hua)和?(he)不??(bu)確??(que)定??(ding)性??(xing)的??(de)市??(shi)場(chǎng)??(chang)環(huán)??(huan)境??(jing)??，中??(zhong)國(guó)?(guo)消??(xiao)費(fèi)??(fei)端??(duan)的??(de)消?(xiao)費(fèi)??(fei)心??(xin)態(tài)??(tai)在?(zai)發(fā)??(fa)生??(sheng)轉(zhuǎn)??(zhuan)變??(bian)??，快?(kuai)消??(xiao)行??(xing)業(yè)??(ye)品??(pin)牌??(pai)必??(bi)將??(jiang)迎??(ying)來(lái)??(lai)更??(geng)為??(wei)嚴(yán)??(yan)峻??(jun)的??(de)考??(kao)驗(yàn)?(yan)???！薄 ∪??(ru)今??(jin)??，越??(yue)來(lái)??(lai)越??(yue)多??(duo)的??(de)消??(xiao)費(fèi)??(fei)者??(zhe)在??(zai)經(jīng)??(jing)歷??(li)了??(le)各??(ge)種??(zhong)消??(xiao)費(fèi)??(fei)營(yíng)??(ying)銷(xiāo)??(xiao)后??(hou)開(kāi)??(kai)始??(shi)回?(hui)歸??(gui)理??(li)性?(xing)“反??(fan)向??(xiang)消??(xiao)費(fèi)??(fei)”??，在??(zai)追??(zhui)求?(qiu)品??(pin)質(zhì)??(zhi)的??(de)同??(tong)時(shí)??(shi)??，更??(geng)注??(zhu)重??(zhong)真??(zhen)實(shí)??(shi)需?(xu)求??(qiu)和??(he)性??(xing)價(jià)?(jia)比??(bi)??。??唯??(wei)有??(you)在??(zai)品??(pin)牌??(pai)、產(chǎn)??(chan)品??(pin)和??(he)服??(fu)務(wù)??(wu)等??(deng)各??(ge)個(gè)??(ge)維??(wei)度??(du)都??(dou)能??(neng)經(jīng)??(jing)受??(shou)住??(zhu)市??(shi)場(chǎng)??(chang)與??(yu)消??(xiao)費(fèi)??(fei)者??(zhe)考??(kao)驗(yàn)??(yan)的??(de)企??(qi)業(yè)??(ye)??，方??(fang)能??(neng)跨??(kua)越??(yue)周??(zhou)期??(qi)??，行??(xing)穩(wěn)??(wen)致??(zhi)遠(yuǎn)??(yuan)??，收??(shou)獲?(huo)更??(geng)具??(ju)確??(que)定??(ding)性??(xing)和??(he)可??(ke)持??(chi)續(xù)??(xu)的??(de)增??(zeng)長(zhǎng)??(chang)??。而??(er)瑞?(rui)幸??(xing)咖??(ka)啡??(fei)在??(zai)“后??(hou)萬(wàn)??(wan)店??(dian)時(shí)??(shi)代??(dai)”要?(yao)做??(zuo)的?(de)是??(shi)繼??(ji)續(xù)??(xu)保??(bao)持??(chi)產(chǎn)??(chan)品??(pin)創(chuàng)??(chuang)新??(xin)力?(li)??，提??(ti)升??(sheng)服??(fu)務(wù)??(wu)能?(neng)力??(li)??，深??(shen)耕??(geng)供??(gong)應(yīng)祝(ying)鏈??(lian)??，持??(chi)續(xù)??(xu)為??(wei)消??(xiao)費(fèi)??(fei)者??(zhe)提??(ti)供?(gong)“好??(hao)喝??(he)不??(bu)貴??(gui)”的??(de)高??(gao)品??(pin)質(zhì)??(zhi)咖??(ka)啡??(fei)??。
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