三九養(yǎng)生堂記者 鄧肯·蓋伊 報(bào)道
精彩| 作??(zuo)為??(wei)國(guó)??(guo)內(nèi)??(nei)首??(shou)家??(jia)突?(tu)破??(po)萬??(wan)店?(dian)規(guī)??(gui)模??(mo)的??(de)連??(lian)鎖??(suo)咖??(ka)啡??(fei)品??(pin)牌??(pai)??，瑞??(rui)幸??(xing)咖??(ka)啡??(fei)圍??(wei)繞??(rao)“人??(ren)、貨??(huo)、場(chǎng)??(chang)”進(jìn)??(jin)行?(xing)了??(le)全??(quan)面??(mian)升??(sheng)級(jí)??(ji)變??(bian)革??(ge)??，在??(zai)產(chǎn)??(chan)品??(pin)、用??(yong)戶??(hu)、門??(men)店??(dian)等??(deng)諸??(zhu)多??(duo)環(huán)??(huan)節(jié)??(jie)已??(yi)形??(xing)成??(cheng)良??(liang)性??(xing)循??(xun)環(huán)??(huan)??，從??(cong)增??(zeng)長(zhǎng)?(chang)的??(de)數(shù)??(shu)據(jù)??(ju)中??(zhong)可??(ke)以??(yi)看??(kan)出??(chu)??，瑞??(rui)幸??(xing)的??(de)商??(shang)業(yè)??(ye)模?(mo)式??(shi)已??(yi)經(jīng)??(jing)形??(xing)成??(cheng)了??(le)一??(yi)個(gè)??(ge)健??(jian)康??(kang)的??(de)循??(xun)環(huán)??(huan)：瑞??(rui)幸??(xing)咖?(ka)啡??(fei)始??(shi)終?(zhong)保??(bao)持??(chi)著??(zhe)產(chǎn)??(chan)品??(pin)高??(gao)頻??(pin)推??(tui)新??(xin)的??(de)能??(neng)力??(li)??，且?(qie)爆??(bao)款??(kuan)頻??(pin)出??(chu)??，誕??(dan)生??(sheng)了?(le)厚??(hou)乳??(ru)拿??(na)鐵??(tie)、生??(sheng)椰?(ye)拿?(na)鐵??(tie)、絲??(si)絨??(rong)拿??(na)鐵??(tie)等?(deng)眾??(zhong)多??(duo)深??(shen)受?(shou)消?(xiao)費(fèi)??(fei)者??(zhe)喜??(xi)愛??(ai)的??(de)爆??(bao)款??(kuan)產(chǎn)?(chan)品??(pin)；在??(zai)營(yíng)??(ying)銷??(xiao)上?(shang)??，也??(ye)頻??(pin)頻??(pin)制??(zhi)造??(zao)出??(chu)“醬??(jiang)香??(xiang)拿??(na)鐵??(tie)”、“9.9元??(yuan)”這??(zhe)樣??(yang)的??(de)話??(hua)題??(ti)火??(huo)爆??(bao)出??(chu)圈??(quan)??，大??(da)眾??(zhong)對(duì)??(dui)品??(pin)牌??(pai)的??(de)認(rèn)??(ren)知??(zhi)度??(du)和??(he)好??(hao)感??(gan)度??(du)不??(bu)斷??(duan)提??(ti)升??(sheng)；消??(xiao)費(fèi)??(fei)者??(zhe)的??(de)青??(qing)睞??(lai)給??(gei)了??(le)瑞??(rui)幸??(xing)穩(wěn)??(wen)健??(jian)發(fā)??(fa)展??(zhan)的??(de)底?(di)氣??(qi)??。??通??(tong)過??(guo)“自??(zi)營(yíng)??(ying)+聯(lián)??(lian)營(yíng)??(ying)”的??(de)模??(mo)式??(shi)??，瑞?(rui)幸??(xing)咖??(ka)啡??(fei)不??(bu)斷??(duan)擴(kuò)??(kuo)張??(zhang)市??(shi)場(chǎng)??(chang)??，在??(zai)今??(jin)年??(nian)6月??(yue)率??(lv)先??(xian)突??(tu)破??(po)萬??(wan)店??(dian)規(guī)??(gui)模??(mo)??，成??(cheng)為??(wei)國(guó)?(guo)內(nèi)??(nei)首??(shou)個(gè)??(ge)門??(men)店??(dian)數(shù)??(shu)量??(liang)破?(po)萬??(wan)的??(de)連?(lian)鎖??(suo)咖??(ka)啡??(fei)品?(pin)牌??(pai)??，目??(mu)前??(qian)瑞??(rui)幸??(xing)咖??(ka)啡??(fei)門??(men)店??(dian)數(shù)??(shu)已??(yi)超??(chao)過??(guo)13,000家??(jia)??，預(yù)??(yu)計(jì)??(ji)今?(jin)年?(nian)年??(nian)底?(di)??，瑞??(rui)幸??(xing)咖??(ka)啡??(fei)門??(men)店??(dian)數(shù)??(shu)將??(jiang)突??(tu)破??(po)15,000家??(jia)??。據(jù)?(ju)財(cái)??(cai)報(bào)??(bao)顯??(xian)示??(shi)??，瑞?(rui)幸??(xing)咖??(ka)啡??(fei)2023年??(nian)上??(shang)半??(ban)年??(nian)總??(zong)凈??(jing)收??(shou)入??(ru)已?(yi)經(jīng)??(jing)突??(tu)破??(po)106.38億??(yi)元??(yuan)人??(ren)民??(min)幣?(bi)??，同??(tong)比??(bi)增??(zeng)長(zhǎng)??(chang)86.5%??。累??(lei)計(jì)??(ji)消??(xiao)費(fèi)??(fei)用??(yong)戶?(hu)數(shù)??(shu)截??(jie)至??(zhi)2023年??(nian)第??(di)二??(er)季??(ji)度??(du)已??(yi)超??(chao)過??(guo)1.7億??(yi)??。 本??(ben)年??(nian)度??(du)的??(de)調(diào)??(tiao)查??(zha)覆??(fu)蓋??(gai)了??(le)6大??(da)生??(sheng)活??(huo)場(chǎng)??(chang)景??(jing)的??(de)56個(gè)??(ge)品??(pin)類??(lei)?，1000+品??(pin)牌??(pai)??。??在??(zai)市?(shi)場(chǎng)??(chang)不??(bu)斷??(duan)變?(bian)化??(hua)、消?(xiao)費(fèi)??(fei)熱?(re)情??(qing)明?(ming)顯??(xian)降??(jiang)溫??(wen)的??(de)新??(xin)環(huán)??(huan)境??(jing)下??(xia)?，瑞??(rui)幸??(xing)咖??(ka)啡?(fei)依??(yi)然??(ran)能??(neng)夠??(gou)通??(tong)過??(guo)“三??(san)年?(nian)大??(da)考??(kao)”?，在??(zai)眾??(zhong)多??(duo)品??(pin)牌??(pai)中??(zhong)連?(lian)續(xù)??(xu)三??(san)年??(nian)穩(wěn)??(wen)居??(ju)咖??(ka)啡??(fei)品??(pin)類??(lei)榜??(bang)首??(shou)?，晉??(jin)升?(sheng)“金??(jin)字?(zi)招??(zhao)牌??(pai)”?，直??(zhi)接??(jie)反??(fan)映?(ying)了??(le)消??(xiao)費(fèi)??(fei)者??(zhe)對(duì)?(dui)瑞??(rui)幸??(xing)咖??(ka)啡??(fei)堅(jiān)??(jian)持??(chi)品??(pin)質(zhì)??(zhi)至??(zhi)上??(shang)、持??(chi)續(xù)??(xu)創(chuàng)??(chuang)新??(xin)的??(de)認(rèn)??(ren)可??(ke)??。除??(chu)了??(le)在??(zai)“連??(lian)鎖??(suo)咖??(ka)啡??(fei)”品??(pin)類??(lei)瑞??(rui)幸??(xing)斬??(zhan)獲??(huo)“金?(jin)字??(zi)招??(zhao)牌??(pai)”外??(wai)?，今?(jin)年??(nian)瑞??(rui)幸??(xing)還??(hai)首??(shou)次??(ci)在??(zai)“速??(su)溶??(rong)及??(ji)即??(ji)飲??(yin)咖??(ka)啡??(fei)”品??(pin)類??(lei)中??(zhong)拔??(ba)得??(de)頭??(tou)籌??(chou)?，這??(zhe)也??(ye)在??(zai)一??(yi)定??(ding)程??(cheng)度?(du)上??(shang)體??(ti)現(xiàn)??(xian)了??(le)瑞??(rui)幸??(xing)品??(pin)牌??(pai)和??(he)產(chǎn)??(chan)品??(pin)勢(shì)??(shi)能??(neng)的??(de)延??(yan)續(xù)??(xu)??。另??(ling)外??(wai)?，在??(zai)同??(tong)期??(qi)發(fā)??(fa)布??(bu)的??(de)“新??(xin)國(guó)??(guo)貨??(huo)榜??(bang)樣??(yang)”榜??(bang)單??(dan)中??(zhong)?，瑞??(rui)幸??(xing)咖??(ka)啡??(fei)第??(di)四??(si)年??(nian)入??(ru)選??(xuan)食??(shi)品??(pin)飲??(yin)料??(liao)類??(lei)“新?(xin)國(guó)??(guo)貨??(huo)榜??(bang)樣??(yang)”?，成??(cheng)為??(wei)消??(xiao)費(fèi)??(fei)者??(zhe)心??(xin)中??(zhong)的??(de)新?(xin)國(guó)?(guo)貨??(huo)典??(dian)范??(fan)??。
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