三九養(yǎng)生堂記者 鄧肯·蓋伊 報(bào)道
精彩| 短?(duan)視??(shi)頻??(pin)營??(ying)銷??(xiao)是??(shi)一?(yi)把??(ba)雙??(shuang)刃??(ren)劍?(jian)??，過??(guo)度??(du)營??(ying)銷??(xiao)無??(wu)異??(yi)于??(yu)本?(ben)末??(mo)倒?(dao)置??(zhi)??，效??(xiao)果??(guo)可??(ke)能??(neng)適??(shi)得??(de)其??(qi)反??(fan)??。??今??(jin)年??(nian)幾??(ji)部??(bu)熱??(re)門??(men)電?(dian)影??(ying)在??(zai)短?(duan)視??(shi)頻??(pin)平??(ping)臺(tái)??(tai)的??(de)營??(ying)銷??(xiao)頗秘(po)有??(you)爭??(zheng)奇?(qi)斗?(dou)艷??(yan)的??(de)味??(wei)道??(dao)??。比??(bi)內(nèi)??(nei)容??(rong)??，各??(ge)種??(zhong)幕??(mu)后??(hou)花??(hua)絮??(xu)、高??(gao)光??(guang)片??(pian)段??(duan)??，看??(kan)似?(si)為??(wei)影??(ying)片??(pian)埋??(mai)下?(xia)了??(le)不??(bu)少??(shao)爆??(bao)梗??(geng)??，但??(dan)由??(you)于??(yu)實(shí)??(shi)際??(ji)內(nèi)??(nei)容??(rong)一??(yi)般??(ban)??，引??(yin)發(fā)??(fa)貨??(huo)不?(bu)對(duì)??(dui)板??(ban)的??(de)質(zhì)??(zhi)疑??(yi)??。比??(bi)煽??(shan)情??(qing)??，各??(ge)種??(zhong)觀?(guan)眾??(zhong)痛??(tong)哭??(ku)的??(de)視??(shi)頻??(pin)不??(bu)斷??(duan)流?(liu)出??(chu)??。當(dāng)?(dang)煽??(shan)情??(qing)、賣??(mai)慘?(can)成?(cheng)為??(wei)短??(duan)視??(shi)頻??(pin)營??(ying)銷??(xiao)的??(de)慣??(guan)用??(yong)套??(tao)路??(lu)??，只??(zhi)會(huì)??(hui)招??(zhao)致??(zhi)反??(fan)感??(gan)??，甚??(shen)至??(zhi)反??(fan)噬??(shi)電??(dian)影??(ying)口??(kou)碑?(bei)??。要??(yao)看??(kan)到??(dao)??，短??(duan)視??(shi)頻??(pin)本??(ben)身??(shen)也??(ye)是??(shi)文??(wen)化??(hua)產(chǎn)??(chan)品??(pin)??，需??(xu)要??(yao)不??(bu)斷??(duan)創(chuàng)??(chuang)新??(xin)??。只??(zhi)有??(you)用??(yong)獨(dú)??(du)特??(te)方??(fang)式??(shi)挖??(wa)掘??(jue)影??(ying)視?(shi)作?(zuo)品??(pin)的??(de)豐??(feng)富??(fu)內(nèi)?(nei)涵??(han)??，才??(cai)能??(neng)實(shí)??(shi)現(xiàn)??(xian)流??(liu)量??(liang)與??(yu)票??(piao)房??(fang)的??(de)高??(gao)效??(xiao)轉(zhuǎn)??(zhuan)換??(huan)???！ 《??(duan)視??(shi)頻??(pin)營??(ying)銷??(xiao)讓??(rang)中??(zhong)腰??(yao)部??(bu)影?(ying)片??(pian)獲??(huo)得??(de)更??(geng)多??(duo)破??(po)圈??(quan)的??(de)機(jī)??(ji)會(huì)??(hui)??。??當(dāng)??(dang)前??(qian)??，電??(dian)影??(ying)市?(shi)場??(chang)頭??(tou)部??(bu)效??(xiao)應(yīng)??(ying)明??(ming)顯??(xian)??，中??(zhong)腰??(yao)部??(bu)影??(ying)片??(pian)票??(piao)房?(fang)缺??(que)失??(shi)??，不??(bu)利??(li)于??(yu)市??(shi)場??(chang)健??(jian)康??(kang)發(fā)??(fa)展??(zhan)??。實(shí)??(shi)際??(ji)上??(shang)??，很??(hen)多??(duo)中??(zhong)腰??(yao)部??(bu)影??(ying)片??(pian)內(nèi)??(nei)容??(rong)質(zhì)??(zhi)量??(liang)是??(shi)過??(guo)硬??(ying)的??(de)??，只??(zhi)不??(bu)過??(guo)沒??(mei)有??(you)大??(da)明??(ming)星??(xing)大?(da)IP撐??(cheng)場?(chang)面??(mian)??，很??(hen)容??(rong)易??(yi)被??(bei)市??(shi)場??(chang)埋??(mai)沒??(mei)??。短??(duan)視??(shi)頻??(pin)營??(ying)銷?(xiao)如??(ru)果??(guo)能??(neng)發(fā)?(fa)揮??(hui)四??(si)兩??(liang)撥??(bo)千?(qian)斤??(jin)的??(de)作??(zuo)用??(yong)??，有??(you)助??(zhu)于??(yu)中??(zhong)小??(xiao)成??(cheng)本??(ben)電??(dian)影??(ying)增??(zeng)加??(jia)曝??(pu)光??(guang)度??(du)??，跑??(pao)出??(chu)票??(piao)房??(fang)黑??(hei)馬??(ma)??，為??(wei)電??(dian)影??(ying)市??(shi)場??(chang)注??(zhu)入??(ru)更?(geng)多??(duo)活??(huo)力??(li)??。
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責(zé)編：楊之光
審核：吉尼
責(zé)編：呂程平