三九養(yǎng)生堂記者 鄧肯·蓋伊 報(bào)道
精彩| 《樂??(le)夏??(xia)》完??(wan)成??(cheng)了??(le)由??(you)“如??(ru)何?(he)普??(pu)及??(ji)樂??(le)隊(duì)??(dui)文?(wen)化秘(hua)”到??(dao)“如??(ru)何??(he)讓??(rang)樂??(le)隊(duì)??(dui)文??(wen)化??(hua)持??(chi)續(xù)??(xu)影??(ying)響??(xiang)大??(da)眾??(zhong)、滋??(zi)養(yǎng)??(yang)大??(da)眾??(zhong)”的??(de)轉(zhuǎn)??(zhuan)變??(bian)?。??而??(er)對??(dui)觀?(guan)眾?(zhong)來??(lai)說??(shuo)??，《樂??(le)夏??(xia)》也??(ye)早??(zao)已??(yi)不??(bu)再??(zai)是??(shi)一??(yi)檔??(dang)娛??(yu)樂??(le)大??(da)眾??(zhong)的??(de)季??(ji)播?(bo)節(jié)??(jie)目??(mu)——它??(ta)是??(shi)鏈??(lian)接??(jie)樂??(le)隊(duì)??(dui)與?(yu)全??(quan)體??(ti)樂??(le)迷??(mi)的??(de)文??(wen)化??(hua)符??(fu)號??(hao)??，是?(shi)在??(zai)每??(mei)個(gè)??(ge)夏??(xia)天??(tian)專??(zhuan)屬??(shu)于??(yu)樂??(le)迷??(mi)們??(men)、不??(bu)可??(ke)缺??(que)席??(xi)的??(de)情??(qing)感??(gan)陪??(pei)伴?(ban)??！ ?yōu)??(you)質(zhì)??(zhi)內(nèi)??(nei)容??(rong)和?(he)口??(kou)碑??(bei)可??(ke)否??(fou)轉(zhuǎn)??(zhuan)化?(hua)為??(wei)社??(she)會??(hui)影??(ying)響??(xiang)力??(li)?，進(jìn)??(jin)而??(er)推??(tui)動??(dong)行??(xing)業(yè)??(ye)與??(yu)品??(pin)牌??(pai)的??(de)長??(chang)遠(yuǎn)??(yuan)發(fā)??(fa)展??(zhan)?，為??(wei)完??(wan)善??(shan)垂??(chui)直??(zhi)產(chǎn)??(chan)業(yè)??(ye)鏈??(lian)條??(tiao)打??(da)開??(kai)文?(wen)化??(hua)通??(tong)路??(lu)?，這??(zhe)已??(yi)成??(cheng)為??(wei)衡??(heng)量??(liang)IP賦??(fu)能?(neng)能??(neng)力??(li)及??(ji)其??(qi)長??(chang)尾?(wei)價(jià)??(jia)值??(zhi)的??(de)重??(zhong)要??(yao)標(biāo)??(biao)準(zhǔn)??(zhun)??。??《樂??(le)夏??(xia)》首?(shou)先??(xian)完??(wan)成??(cheng)樂??(le)隊(duì)??(dui)、樂??(le)隊(duì)??(dui)文??(wen)化??(hua)的??(de)大??(da)眾??(zhong)化??(hua)普??(pu)及??(ji)與??(yu)推??(tui)向??(xiang)主??(zhu)流??(liu)?，為??(wei)樂?(le)隊(duì)??(dui)全??(quan)面??(mian)打??(da)開??(kai)了??(le)認(rèn)??(ren)知??(zhi)市??(shi)場??(chang)?，培??(pei)養(yǎng)??(yang)更??(geng)泛?(fan)眾??(zhong)且??(qie)大??(da)體??(ti)量??(liang)的??(de)新??(xin)樂??(le)迷??(mi)與??(yu)消??(xiao)費(fèi)??(fei)者??(zhe)??。在??(zai)此??(ci)基??(ji)礎(chǔ)??(chu)上?(shang)?，《樂??(le)夏??(xia)》又??(you)賦?(fu)能??(neng)樂??(le)隊(duì)??(dui)產(chǎn)??(chan)業(yè)??(ye)上??(shang)下??(xia)游?(you)可??(ke)持??(chi)續(xù)??(xu)成??(cheng)長??(chang)?，以??(yi)季?(ji)播??(bo)的??(de)短??(duan)期??(qi)熱??(re)度??(du)突?(tu)圍??(wei)?，延??(yan)續(xù)??(xu)至??(zhi)讓?(rang)IP成??(cheng)為??(wei)樂??(le)隊(duì)??(dui)產(chǎn)??(chan)業(yè)??(ye)長??(chang)期??(qi)發(fā)??(fa)展??(zhan)的??(de)重?(zhong)要??(yao)一?(yi)環(huán)??(huan)??。
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