三九養(yǎng)生堂記者 鄧肯·蓋伊 報(bào)道
精彩| 作??(zuo)為??(wei)國(guó)?(guo)內(nèi)??(nei)首??(shou)家?(jia)突?(tu)破??(po)萬(wàn)??(wan)店??(dian)規(guī)??(gui)模??(mo)的??(de)連??(lian)鎖??(suo)咖??(ka)啡??(fei)品??(pin)牌??(pai)?，瑞?(rui)幸??(xing)咖??(ka)啡?(fei)圍??(wei)繞?(rao)“人??(ren)、貨??(huo)、場(chǎng)??(chang)”進(jìn)?(jin)行??(xing)了?(le)全??(quan)面?(mian)升??(sheng)級(jí)??(ji)變??(bian)革??(ge)?，在??(zai)產(chǎn)??(chan)品??(pin)、用??(yong)戶??(hu)、門(mén)?(men)店??(dian)等??(deng)諸??(zhu)多??(duo)環(huán)??(huan)節(jié)??(jie)已??(yi)形??(xing)成??(cheng)良??(liang)性??(xing)循??(xun)環(huán)??(huan)?，從?(cong)增??(zeng)長(zhǎng)?(chang)的??(de)數(shù)??(shu)據(jù)?(ju)中??(zhong)可??(ke)以??(yi)看?(kan)出??(chu)?，瑞??(rui)幸??(xing)的??(de)商??(shang)業(yè)??(ye)模??(mo)式?(shi)已??(yi)經(jīng)??(jing)形?(xing)成??(cheng)了??(le)一??(yi)個(gè)??(ge)健??(jian)康??(kang)的??(de)循??(xun)環(huán)??(huan)：瑞??(rui)幸??(xing)咖??(ka)啡??(fei)始??(shi)終?(zhong)保??(bao)持??(chi)著??(zhe)產(chǎn)??(chan)品??(pin)高??(gao)頻??(pin)推??(tui)新?(xin)的??(de)能??(neng)力?(li)?，且??(qie)爆??(bao)款??(kuan)頻??(pin)出??(chu)?，誕??(dan)生??(sheng)了??(le)厚??(hou)乳??(ru)拿??(na)鐵??(tie)、生??(sheng)椰??(ye)拿??(na)鐵?(tie)、絲??(si)絨??(rong)拿??(na)鐵??(tie)等??(deng)眾??(zhong)多??(duo)深??(shen)受??(shou)消??(xiao)費(fèi)??(fei)者??(zhe)喜??(xi)愛(ài)??(ai)的??(de)爆??(bao)款??(kuan)產(chǎn)??(chan)品??(pin)；在??(zai)營(yíng)??(ying)銷??(xiao)上??(shang)?，也??(ye)頻??(pin)頻??(pin)制??(zhi)造??(zao)出??(chu)“醬??(jiang)香??(xiang)拿??(na)鐵??(tie)”、“9.9元??(yuan)”這??(zhe)樣??(yang)的??(de)話??(hua)題??(ti)火??(huo)爆??(bao)出??(chu)圈??(quan)?，大??(da)眾??(zhong)對(duì)??(dui)品??(pin)牌??(pai)的??(de)認(rèn)??(ren)知??(zhi)度??(du)和??(he)好??(hao)感??(gan)度??(du)不??(bu)斷??(duan)提??(ti)升??(sheng)；消??(xiao)費(fèi)??(fei)者?(zhe)的??(de)青??(qing)睞??(lai)給??(gei)了??(le)瑞??(rui)幸??(xing)穩(wěn)??(wen)健??(jian)發(fā)??(fa)展??(zhan)的?(de)底??(di)氣?(qi)??。??通??(tong)過(guò)??(guo)“自?(zi)營(yíng)??(ying)+聯(lián)??(lian)營(yíng)??(ying)”的??(de)模??(mo)式??(shi)?，瑞??(rui)幸??(xing)咖??(ka)啡??(fei)不??(bu)斷??(duan)擴(kuò)??(kuo)張??(zhang)市??(shi)場(chǎng)??(chang)?，在??(zai)今?(jin)年??(nian)6月??(yue)率??(lv)先??(xian)突??(tu)破?(po)萬(wàn)??(wan)店??(dian)規(guī)?(gui)模??(mo)?，成??(cheng)為??(wei)國(guó)??(guo)內(nèi)??(nei)首??(shou)個(gè)?(ge)門(mén)??(men)店??(dian)數(shù)??(shu)量??(liang)破??(po)萬(wàn)??(wan)的??(de)連??(lian)鎖??(suo)咖??(ka)啡??(fei)品??(pin)牌??(pai)?，目??(mu)前??(qian)瑞??(rui)幸??(xing)咖??(ka)啡??(fei)門(mén)??(men)店??(dian)數(shù)??(shu)已??(yi)超??(chao)過(guò)??(guo)13,000家?(jia)?，預(yù)?(yu)計(jì)?(ji)今??(jin)年??(nian)年??(nian)底??(di)?，瑞??(rui)幸??(xing)咖??(ka)啡??(fei)門(mén)??(men)店??(dian)數(shù)??(shu)將??(jiang)突??(tu)破??(po)15,000家??(jia)??。據(jù)??(ju)財(cái)??(cai)報(bào)??(bao)顯??(xian)示??(shi)?，瑞??(rui)幸??(xing)咖??(ka)啡??(fei)2023年??(nian)上??(shang)半??(ban)年??(nian)總??(zong)凈??(jing)收??(shou)入??(ru)已??(yi)經(jīng)??(jing)突??(tu)破??(po)106.38億??(yi)元??(yuan)人??(ren)民?(min)幣??(bi)?，同??(tong)比??(bi)增??(zeng)長(zhǎng)??(chang)86.5%??。累?(lei)計(jì)??(ji)消??(xiao)費(fèi)??(fei)用?(yong)戶??(hu)數(shù)??(shu)截??(jie)至??(zhi)2023年?(nian)第??(di)二??(er)季??(ji)度??(du)已??(yi)超??(chao)過(guò)??(guo)1.7億??(yi)??。 “金??(jin)字??(zi)招??(zhao)牌??(pai)”作??(zuo)為??(wei)《第??(di)一??(yi)財(cái)??(cai)經(jīng)??(jing)》雜??(za)志??(zhi)的??(de)明??(ming)星??(xing)欄??(lan)目??(mu)??，已??(yi)連??(lian)續(xù)?(xu)舉??(ju)辦??(ban)15年??(nian)??，是??(shi)由??(you)消??(xiao)費(fèi)??(fei)者??(zhe)直??(zhi)接??(jie)投??(tou)票??(piao)選??(xuan)出?(chu)的?(de)品??(pin)牌??(pai)偏??(pian)好?(hao)調(diào)??(tiao)研??(yan)??，是?(shi)國(guó)??(guo)內(nèi)??(nei)消??(xiao)費(fèi)??(fei)傾?(qing)向??(xiang)的??(de)“風(fēng)??(feng)向??(xiang)標(biāo)??(biao)”??。??品??(pin)牌??(pai)獲??(huo)得??(de)“金??(jin)字??(zi)招??(zhao)牌??(pai)”的?(de)前??(qian)提??(ti)條??(tiao)件??(jian)是??(shi)必??(bi)須??(xu)連??(lian)續(xù)??(xu)三??(san)年??(nian)當(dāng)??(dang)選??(xuan)所??(suo)在??(zai)品??(pin)類??(lei)第??(di)一??(yi)??，因??(yin)此??(ci)這??(zhe)塊??(kuai)“金??(jin)字??(zi)招??(zhao)牌??(pai)” 也??(ye)代?(dai)表??(biao)了??(le)連??(lian)續(xù)??(xu)三??(san)年??(nian)消??(xiao)費(fèi)??(fei)者??(zhe)對(duì)??(dui)品??(pin)牌??(pai)的??(de)認(rèn)??(ren)可?(ke)??，是??(shi)業(yè)??(ye)內(nèi)?(nei)人??(ren)士??(shi)、媒??(mei)體??(ti)以??(yi)及??(ji)消?(xiao)費(fèi)??(fei)者??(zhe)一??(yi)致??(zhi)認(rèn)??(ren)可??(ke)的??(de)最?(zui)具??(ju)公??(gong)信??(xin)力?(li)的??(de)消??(xiao)費(fèi)??(fei)市??(shi)場(chǎng)??(chang)民??(min)意?(yi)調(diào)??(tiao)研??(yan)之??(zhi)一??(yi)??。
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