三九養(yǎng)生堂記者 鄧肯·蓋伊 報道
精彩| “掃??(sao)一??(yi)掃??(sao)”帶?(dai)來??(lai)的??(de)便??(bian)捷??(jie)??，卻??(que)成??(cheng)了??(le)破??(po)壞??(huai)消??(xiao)費??(fei)體??(ti)驗?(yan)的??(de)入??(ru)口??(kou)??。??有?(you)車??(che)一??(yi)族?(zu)或??(huo)許??(xu)都??(dou)遇??(yu)到??(dao)過??(guo)這?(zhe)樣??(yang)的??(de)煩??(fan)心??(xin)事??(shi)：掃?(sao)碼??(ma)繳?(jiao)納??(na)停??(ting)車??(che)費??(fei)時??(shi)??，明??(ming)明??(ming)輸??(shu)入??(ru)車??(che)牌??(pai)號??(hao)就??(jiu)可??(ke)以??(yi)付??(fu)錢??(qian)的?(de)小??(xiao)程??(cheng)序?(xu)??，卻??(que)要??(yao)跟??(gen)頁??(ye)面??(mian)中??(zhong)可??(ke)能??(neng)隨??(sui)時??(shi)彈??(dan)出??(chu)的??(de)廣??(guang)告??(gao)和??(he)“優(yōu)??(you)惠??(hui)活??(huo)動??(dong)”斗??(dou)智??(zhi)斗??(dou)勇??(yong)??。掃?(sao)碼??(ma)消??(xiao)費?(fei)中?(zhong)的??(de)彈??(dan)窗??(chuang)廣??(guang)告??(gao)推??(tui)送??(song)不??(bu)僅??(jin)干??(gan)擾??(rao)了??(le)付??(fu)款??(kuan)界??(jie)面??(mian)??，直?(zhi)接??(jie)影?(ying)響??(xiang)支?(zhi)付??(fu)的??(de)流??(liu)暢??(chang)進??(jin)行??(xing)??，而??(er)且??(qie)容??(rong)易??(yi)導??(dao)致??(zhi)消??(xiao)費?(fei)者??(zhe)的??(de)不??(bu)滿??(man)情??(qing)緒??(xu)并??(bing)拖??(tuo)慢??(man)付??(fu)費??(fei)效??(xiao)率??(lv)??，彈??(dan)窗??(chuang)廣??(guang)告??(gao)出??(chu)現(xiàn)??(xian)過??(guo)多??(duo)過?(guo)長??(chang)還??(hai)會??(hui)破??(po)壞?(huai)消?(xiao)費??(fei)者??(zhe)選??(xuan)購??(gou)商??(shang)品??(pin)或??(huo)服??(fu)務??(wu)的??(de)體??(ti)驗??(yan)??，降??(jiang)低??(di)繼??(ji)續(xù)??(xu)消??(xiao)費??(fei)的??(de)意??(yi)愿??(yuan)??。 自??(zi)律??(lv)而??(er)正?(zheng)向??(xiang)的??(de)彈??(dan)窗??(chuang)??，也??(ye)不??(bu)至??(zhi)于??(yu)讓??(rang)消??(xiao)費??(fei)者??(zhe)談??(tan)廣??(guang)告??(gao)“色??(se)變??(bian)”??。??掃??(sao)碼??(ma)消??(xiao)費??(fei)中??(zhong)??，廣??(guang)告??(gao)設??(she)置??(zhi)需??(xu)尊?(zun)重??(zhong)消??(xiao)費??(fei)者??(zhe)的??(de)選??(xuan)擇??(ze)權??(quan)與??(yu)知??(zhi)情??(qing)權??(quan)??，廣??(guang)告??(gao)內(nèi)?(nei)容??(rong)需??(xu)符??(fu)合??(he)相??(xiang)關??(guan)法??(fa)律??(lv)法??(fa)規(guī)??(gui)的??(de)規(guī)??(gui)定??(ding)??，不??(bu)得??(de)誤??(wu)導??(dao)或??(huo)誘??(you)導??(dao)消??(xiao)費??(fei)??。期??(qi)待??(dai)廣??(guang)告??(gao)投??(tou)放??(fang)商??(shang)在??(zai)廣??(guang)告??(gao)的?(de)商??(shang)業(yè)??(ye)化??(hua)屬??(shu)性??(xing)和??(he)消?(xiao)費??(fei)者??(zhe)的??(de)消??(xiao)費?(fei)體??(ti)驗??(yan)之?(zhi)間??(jian)尋??(xun)找??(zhao)到??(dao)平??(ping)衡??(heng)點??(dian)??，科??(ke)學??(xue)規(guī)??(gui)劃??(hua)彈??(dan)窗??(chuang)廣??(guang)告??(gao)的??(de)推??(tui)送??(song)頻??(pin)次??(ci)、表??(biao)現(xiàn)??(xian)形??(xing)式??(shi)和??(he)取??(qu)消??(xiao)渠?(qu)道??(dao)等??(deng)??，不??(bu)得??(de)以??(yi)任??(ren)何??(he)方??(fang)式??(shi)干??(gan)擾??(rao)消??(xiao)費??(fei)者??(zhe)正??(zheng)常?(chang)的??(de)支?(zhi)付?(fu)流??(liu)程??(cheng)??，并??(bing)持??(chi)續(xù)??(xu)優(yōu)??(you)化??(hua)廣??(guang)告??(gao)內(nèi)??(nei)容??(rong)??，譬??(pi)如??(ru)可??(ke)以??(yi)提??(ti)供??(gong)與?(yu)購??(gou)買??(mai)品??(pin)類??(lei)、地??(di)點??(dian)相??(xiang)關??(guan)的??(de)優(yōu)??(you)惠??(hui)信?(xin)息??(xi)等??(deng)??。
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