三九養(yǎng)生堂記者 鄧肯·蓋伊 報(bào)道
精彩| 自??(zi)律??(lv)而?(er)正??(zheng)向??(xiang)的?(de)彈?(dan)窗??(chuang)??，也??(ye)不??(bu)至??(zhi)于??(yu)讓??(rang)消??(xiao)費(fèi)??(fei)者??(zhe)談??(tan)廣??(guang)告??(gao)“色?(se)變?(bian)”??。??掃??(sao)碼??(ma)消?(xiao)費(fèi)??(fei)中?(zhong)??，廣??(guang)告?(gao)設(shè)??(she)置??(zhi)需??(xu)尊??(zun)重??(zhong)消??(xiao)費(fèi)??(fei)者??(zhe)的??(de)選??(xuan)擇??(ze)權(quán)??(quan)與??(yu)知?(zhi)情?(qing)權(quán)??(quan)??，廣??(guang)告??(gao)內(nèi)?(nei)容??(rong)需??(xu)符??(fu)合??(he)相??(xiang)關(guān)??(guan)法??(fa)律??(lv)法??(fa)規(guī)??(gui)的??(de)規(guī)??(gui)定?(ding)??，不??(bu)得??(de)誤??(wu)導(dǎo)?(dao)或??(huo)誘??(you)導(dǎo)??(dao)消??(xiao)費(fèi)??(fei)??。期??(qi)待?(dai)廣??(guang)告??(gao)投??(tou)放??(fang)商??(shang)在??(zai)廣?(guang)告??(gao)的??(de)商?(shang)業(yè)??(ye)化秘(hua)屬??(shu)性??(xing)和??(he)消??(xiao)費(fèi)??(fei)者??(zhe)的??(de)消??(xiao)費(fèi)??(fei)體??(ti)驗(yàn)??(yan)之??(zhi)間??(jian)尋??(xun)找??(zhao)到??(dao)平??(ping)衡??(heng)點(diǎn)?(dian)??，科??(ke)學(xué)??(xue)規(guī)??(gui)劃??(hua)彈??(dan)窗??(chuang)廣??(guang)告??(gao)的??(de)推??(tui)送??(song)頻??(pin)次??(ci)、表??(biao)現(xiàn)?(xian)形??(xing)式?(shi)和??(he)取??(qu)消??(xiao)渠??(qu)道??(dao)等??(deng)??，不??(bu)得??(de)以??(yi)任??(ren)何?(he)方??(fang)式??(shi)干??(gan)擾?(rao)消??(xiao)費(fèi)??(fei)者??(zhe)正?(zheng)常??(chang)的??(de)支??(zhi)付??(fu)流??(liu)程??(cheng)??，并??(bing)持??(chi)續(xù)??(xu)優(yōu)??(you)化??(hua)廣??(guang)告?(gao)內(nèi)??(nei)容??(rong)??，譬??(pi)如??(ru)可??(ke)以??(yi)提??(ti)供?(gong)與??(yu)購(gòu)??(gou)買(mǎi)??(mai)品??(pin)類(lèi)??(lei)、地??(di)點(diǎn)??(dian)相??(xiang)關(guān)??(guan)的??(de)優(yōu)??(you)惠??(hui)信??(xin)息??(xi)等?(deng)??。 規(guī)??(gui)范??(fan)網(wǎng)??(wang)絡(luò)??(luo)彈??(dan)窗?(chuang)廣??(guang)告??(gao)發(fā)??(fa)展??(zhan)?，需??(xu)要??(yao)多??(duo)方??(fang)合??(he)力??(li)??。??違??(wei)規(guī)??(gui)廣??(guang)告?(gao)顯??(xian)然?(ran)損??(sun)害??(hai)到??(dao)消??(xiao)費(fèi)??(fei)者??(zhe)的??(de)正??(zheng)當(dāng)??(dang)權(quán)??(quan)益??(yi)?，必??(bi)須??(xu)強(qiáng)??(qiang)化??(hua)跨??(kua)部??(bu)門(mén)??(men)、跨??(kua)區(qū)?(qu)域??(yu)協(xié)??(xie)同??(tong)監(jiān)??(jian)管??(guan)?，加??(jia)大??(da)力??(li)度??(du)整??(zheng)治??(zhi)消??(xiao)費(fèi)??(fei)市??(shi)場(chǎng)??(chang)亂??(luan)象??(xiang)??。要?(yao)充??(chong)分??(fen)發(fā)??(fa)揮??(hui)整??(zheng)治??(zhi)虛??(xu)假??(jia)違??(wei)法??(fa)廣??(guang)告??(gao)聯(lián)??(lian)席??(xi)會(huì)??(hui)議??(yi)機(jī)??(ji)制?(zhi)作??(zuo)用??(yong)?，著??(zhe)力??(li)解??(jie)決?(jue)互??(hu)聯(lián)??(lian)網(wǎng)??(wang)彈??(dan)窗??(chuang)廣??(guang)告??(gao)“以??(yi)罰??(fa)代??(dai)管??(guan)、一??(yi)罰??(fa)了??(le)之??(zhi)”和??(he)“屢??(lv)罰??(fa)屢??(lv)犯??(fan)”等??(deng)突??(tu)出??(chu)問(wèn)?(wen)題??(ti)；加??(jia)大??(da)對(duì)??(dui)涉??(she)事?(shi)主??(zhu)體??(ti)的??(de)處?(chu)罰?(fa)力??(li)度??(du)?，對(duì)??(dui)于??(yu)屢??(lv)教??(jiao)不??(bu)改??(gai)、反?(fan)復(fù)??(fu)出??(chu)現(xiàn)??(xian)問(wèn)?(wen)題??(ti)的??(de)企??(qi)業(yè)??(ye)?，必??(bi)要??(yao)時(shí)??(shi)可??(ke)以??(yi)采??(cai)取??(qu)強(qiáng)??(qiang)制??(zhi)措??(cuo)施??(shi)；健??(jian)全??(quan)公??(gong)眾??(zhong)監(jiān)??(jian)督??(du)投??(tou)訴??(su)渠??(qu)道??(dao)?，讓??(rang)消??(xiao)費(fèi)??(fei)者??(zhe)也??(ye)成??(cheng)為??(wei)市??(shi)場(chǎng)??(chang)監(jiān)??(jian)管?(guan)的??(de)重??(zhong)要??(yao)一??(yi)環(huán)??(huan)??。
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責(zé)編：楊之光
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責(zé)編：呂程平