三九養(yǎng)生堂記者 鄧肯·蓋伊 報(bào)道
精彩| 短??(duan)視??(shi)頻??(pin)營??(ying)銷??(xiao)是??(shi)一??(yi)把?(ba)雙??(shuang)刃??(ren)劍??(jian)??，過??(guo)度??(du)營??(ying)銷??(xiao)無?(wu)異??(yi)于??(yu)本??(ben)末??(mo)倒??(dao)置??(zhi)??，效??(xiao)果??(guo)可?(ke)能?(neng)適??(shi)得??(de)其??(qi)反??(fan)?。??今??(jin)年??(nian)幾??(ji)部??(bu)熱??(re)門??(men)電??(dian)影??(ying)在??(zai)短??(duan)視?(shi)頻??(pin)平?(ping)臺(tái)??(tai)的??(de)營??(ying)銷??(xiao)頗??(po)有??(you)爭(zhēng)??(zheng)奇??(qi)斗??(dou)艷??(yan)的??(de)味??(wei)道??(dao)?。比??(bi)內(nèi)??(nei)容??(rong)??，各??(ge)種??(zhong)幕??(mu)后??(hou)花??(hua)絮??(xu)、高??(gao)光?(guang)片??(pian)段?(duan)??，看??(kan)似??(si)為??(wei)影??(ying)片??(pian)埋??(mai)下??(xia)了??(le)不?(bu)少??(shao)爆??(bao)梗??(geng)??，但??(dan)由??(you)于??(yu)實(shí)??(shi)際??(ji)內(nèi)??(nei)容??(rong)一??(yi)般??(ban)??，引??(yin)發(fā)??(fa)貨??(huo)不??(bu)對(duì)??(dui)板??(ban)的??(de)質(zhì)??(zhi)疑??(yi)?。比??(bi)煽??(shan)情??(qing)??，各??(ge)種??(zhong)觀??(guan)眾??(zhong)痛??(tong)哭??(ku)的??(de)視??(shi)頻??(pin)不??(bu)斷??(duan)流??(liu)出??(chu)?。當(dāng)??(dang)煽??(shan)情??(qing)、賣??(mai)慘??(can)成??(cheng)為??(wei)短??(duan)視??(shi)頻??(pin)營??(ying)銷??(xiao)的??(de)慣??(guan)用??(yong)套??(tao)路??(lu)??，只??(zhi)會(huì)?(hui)招??(zhao)致??(zhi)反??(fan)感??(gan)??，甚??(shen)至??(zhi)反??(fan)噬??(shi)電??(dian)影??(ying)口?(kou)碑??(bei)?。要??(yao)看??(kan)到??(dao)??，短?(duan)視??(shi)頻??(pin)本??(ben)身??(shen)也??(ye)是??(shi)文??(wen)化??(hua)產(chǎn)??(chan)品??(pin)??，需??(xu)要??(yao)不??(bu)斷??(duan)創(chuàng)??(chuang)新??(xin)?。只?(zhi)有??(you)用??(yong)獨(dú)??(du)特??(te)方??(fang)式??(shi)挖?(wa)掘??(jue)影??(ying)視??(shi)作??(zuo)品??(pin)的??(de)豐??(feng)富??(fu)內(nèi)??(nei)涵??(han)??，才?(cai)能??(neng)實(shí)??(shi)現(xiàn)?(xian)流??(liu)量?(liang)與??(yu)票??(piao)房??(fang)的??(de)高??(gao)效??(xiao)轉(zhuǎn)??(zhuan)換??(huan)??！ 《??(duan)視??(shi)頻?(pin)平??(ping)臺(tái)??(tai)正??(zheng)在??(zai)為??(wei)電??(dian)影??(ying)市??(shi)場(chǎng)??(chang)拉??(la)新??(xin)、擴(kuò)??(kuo)容?(rong)??。??當(dāng)??(dang)前??(qian)??，電??(dian)影??(ying)市??(shi)場(chǎng)??(chang)的??(de)主??(zhu)力??(li)受??(shou)眾??(zhong)向?(xiang)年??(nian)輕??(qing)一??(yi)代??(dai)轉(zhuǎn)??(zhuan)移??(yi)??，下??(xia)沉??(chen)市??(shi)場(chǎng)?(chang)逐??(zhu)漸??(jian)成?(cheng)為??(wei)電??(dian)影??(ying)票??(piao)房??(fang)的??(de)主??(zhu)陣??(zhen)地??(di)??。短??(duan)視??(shi)頻??(pin)平??(ping)臺(tái)祝(tai)用??(yong)戶??(hu)屬??(shu)性??(xing)與??(yu)電??(dian)影??(ying)市??(shi)場(chǎng)??(chang)主?(zhu)力??(li)觀??(guan)眾??(zhong)高??(gao)度??(du)重??(zhong)合??(he)??，從??(cong)這??(zhe)個(gè)??(ge)角??(jiao)度??(du)說?(shuo)??，抓?(zhua)住??(zhu)短?(duan)視??(shi)頻??(pin)營??(ying)銷??(xiao)??，就??(jiu)是??(shi)抓??(zhua)住??(zhu)了??(le)下??(xia)沉??(chen)市??(shi)場(chǎng)??(chang)和??(he)年??(nian)輕??(qing)人??(ren)??。電??(dian)影??(ying)市??(shi)場(chǎng)??(chang)經(jīng)??(jing)過??(guo)多??(duo)年??(nian)發(fā)??(fa)展??(zhan)??，不??(bu)可?(ke)避??(bi)免??(mian)地??(di)遇??(yu)到??(dao)一??(yi)些??(xie)瓶??(ping)頸??(jing)??。如??(ru)果??(guo)能??(neng)用??(yong)好??(hao)短??(duan)視??(shi)頻??(pin)陣??(zhen)地??(di)??，吸??(xi)引??(yin)更??(geng)多??(duo)尚??(shang)未??(wei)養(yǎng)??(yang)成?(cheng)觀??(guan)影??(ying)習(xí)??(xi)慣??(guan)、卻??(que)有??(you)文??(wen)化??(hua)娛??(yu)樂??(le)需??(xu)求??(qiu)的??(de)潛??(qian)在??(zai)觀??(guan)眾??(zhong)“路??(lu)轉(zhuǎn)??(zhuan)粉??(fen)”??，對(duì)??(dui)電??(dian)影?(ying)市??(shi)場(chǎng)??(chang)增??(zeng)量?(liang)擴(kuò)??(kuo)容?(rong)具??(ju)有??(you)重??(zhong)要??(yao)意??(yi)義??(yi)??。
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