三九養(yǎng)生堂記者 鄧肯·蓋伊 報道
精彩| 如??(ru)今??(jin)??，越??(yue)來??(lai)越??(yue)多??(duo)的??(de)消??(xiao)費??(fei)者??(zhe)在??(zai)經(jīng)??(jing)歷??(li)了??(le)各??(ge)種??(zhong)消??(xiao)費??(fei)營??(ying)銷??(xiao)后??(hou)開?(kai)始??(shi)回??(hui)歸??(gui)理??(li)性??(xing)“反??(fan)向??(xiang)消??(xiao)費??(fei)”??，在??(zai)追??(zhui)求??(qiu)品??(pin)質(zhì)??(zhi)的??(de)同?(tong)時??(shi)??，更??(geng)注??(zhu)重??(zhong)真?(zhen)實??(shi)需??(xu)求??(qiu)和??(he)性??(xing)價??(jia)比??(bi)??。??唯??(wei)有??(you)在??(zai)品??(pin)牌??(pai)、產(chǎn)?(chan)品??(pin)和??(he)服??(fu)務??(wu)等??(deng)各??(ge)個??(ge)維?(wei)度??(du)都??(dou)能??(neng)經(jīng)??(jing)受??(shou)住??(zhu)市??(shi)場??(chang)與??(yu)消??(xiao)費??(fei)者??(zhe)考??(kao)驗??(yan)的??(de)企??(qi)業(yè)?(ye)??，方??(fang)能?(neng)跨?(kua)越??(yue)周?(zhou)期??(qi)??，行??(xing)穩(wěn)??(wen)致??(zhi)遠??(yuan)??，收??(shou)獲?(huo)更??(geng)具??(ju)確??(que)定??(ding)性??(xing)和??(he)可??(ke)持??(chi)續(xù)??(xu)的??(de)增??(zeng)長??(chang)??。而??(er)瑞??(rui)幸??(xing)咖??(ka)啡??(fei)在??(zai)“后??(hou)萬?(wan)店??(dian)時??(shi)代??(dai)”要??(yao)做??(zuo)的??(de)是?(shi)繼??(ji)續(xù)??(xu)保??(bao)持??(chi)產(chǎn)??(chan)品??(pin)創(chuàng)??(chuang)新??(xin)力??(li)??，提??(ti)升?(sheng)服??(fu)務?(wu)能??(neng)力??(li)??，深??(shen)耕??(geng)供??(gong)應??(ying)鏈??(lian)??，持??(chi)續(xù)??(xu)為??(wei)消?(xiao)費??(fei)者??(zhe)提??(ti)供??(gong)“好??(hao)喝??(he)不??(bu)貴??(gui)”的??(de)高??(gao)品??(pin)質(zhì)??(zhi)咖??(ka)啡?(fei)???！ ∽??(zuo)為?(wei)國??(guo)內(nèi)??(nei)首??(shou)家??(jia)突??(tu)破??(po)萬??(wan)店??(dian)規(guī)??(gui)模??(mo)的??(de)連??(lian)鎖??(suo)咖??(ka)啡??(fei)品??(pin)牌??(pai)??，瑞??(rui)幸??(xing)咖??(ka)啡?(fei)圍??(wei)繞?(rao)“人?(ren)、貨??(huo)、場??(chang)”進??(jin)行??(xing)了??(le)全??(quan)面??(mian)升??(sheng)級??(ji)變??(bian)革??(ge)??，在??(zai)產(chǎn)??(chan)品??(pin)、用??(yong)戶??(hu)、門??(men)店??(dian)等??(deng)諸??(zhu)多??(duo)環(huán)??(huan)節(jié)??(jie)已??(yi)形??(xing)成??(cheng)良??(liang)性??(xing)循??(xun)環(huán)??(huan)??，從??(cong)增??(zeng)長??(chang)的??(de)數(shù)??(shu)據(jù)??(ju)中??(zhong)可??(ke)以??(yi)看??(kan)出??(chu)??，瑞??(rui)幸??(xing)的??(de)商??(shang)業(yè)??(ye)模??(mo)式??(shi)已??(yi)經(jīng)??(jing)形??(xing)成??(cheng)了??(le)一?(yi)個??(ge)健??(jian)康??(kang)的??(de)循??(xun)環(huán)??(huan)：瑞??(rui)幸??(xing)咖??(ka)啡??(fei)始?(shi)終??(zhong)保??(bao)持??(chi)著??(zhe)產(chǎn)??(chan)品??(pin)高??(gao)頻??(pin)推?(tui)新??(xin)的??(de)能??(neng)力??(li)??，且??(qie)爆??(bao)款??(kuan)頻??(pin)出??(chu)??，誕?(dan)生??(sheng)了??(le)厚??(hou)乳??(ru)拿??(na)鐵??(tie)、生??(sheng)椰??(ye)拿??(na)鐵?(tie)、絲??(si)絨??(rong)拿??(na)鐵??(tie)等??(deng)眾??(zhong)多??(duo)深??(shen)受??(shou)消?(xiao)費?(fei)者??(zhe)喜??(xi)愛??(ai)的??(de)爆?(bao)款秘(kuan)產(chǎn)??(chan)品??(pin)；在??(zai)營??(ying)銷??(xiao)上??(shang)??，也??(ye)頻??(pin)頻?(pin)制??(zhi)造??(zao)出??(chu)“醬??(jiang)香??(xiang)拿??(na)鐵??(tie)”、“9.9元??(yuan)”這??(zhe)樣??(yang)的??(de)話??(hua)題??(ti)火??(huo)爆??(bao)出??(chu)圈??(quan)??，大??(da)眾??(zhong)對?(dui)品??(pin)牌?(pai)的??(de)認??(ren)知??(zhi)度??(du)和??(he)好??(hao)感??(gan)度??(du)不?(bu)斷??(duan)提??(ti)升??(sheng)；消??(xiao)費?(fei)者??(zhe)的??(de)青??(qing)睞??(lai)給??(gei)了??(le)瑞??(rui)幸??(xing)穩(wěn)??(wen)健??(jian)發(fā)??(fa)展?(zhan)的??(de)底??(di)氣?(qi)?。??通??(tong)過??(guo)“自??(zi)營??(ying)+聯(lián)??(lian)營??(ying)”的?(de)模??(mo)式??(shi)??，瑞??(rui)幸??(xing)咖??(ka)啡??(fei)不?(bu)斷??(duan)擴??(kuo)張??(zhang)市??(shi)場??(chang)??，在??(zai)今??(jin)年??(nian)6月??(yue)率??(lv)先??(xian)突??(tu)破??(po)萬??(wan)店??(dian)規(guī)??(gui)模??(mo)??，成??(cheng)為??(wei)國??(guo)內(nèi)??(nei)首?(shou)個??(ge)門??(men)店??(dian)數(shù)??(shu)量??(liang)破??(po)萬??(wan)的??(de)連??(lian)鎖??(suo)咖??(ka)啡??(fei)品??(pin)牌??(pai)??，目?(mu)前??(qian)瑞??(rui)幸??(xing)咖??(ka)啡??(fei)門??(men)店??(dian)數(shù)??(shu)已??(yi)超??(chao)過??(guo)13,000家??(jia)??，預??(yu)計??(ji)今??(jin)年??(nian)年??(nian)底??(di)??，瑞??(rui)幸??(xing)咖??(ka)啡??(fei)門??(men)店?(dian)數(shù)??(shu)將??(jiang)突??(tu)破??(po)15,000家??(jia)?。據(jù)??(ju)財??(cai)報??(bao)顯?(xian)示??(shi)??，瑞??(rui)幸??(xing)咖??(ka)啡??(fei)2023年??(nian)上??(shang)半??(ban)年??(nian)總??(zong)凈??(jing)收??(shou)入?(ru)已??(yi)經(jīng)??(jing)突??(tu)破??(po)106.38億?(yi)元??(yuan)人??(ren)民??(min)幣??(bi)??，同??(tong)比??(bi)增??(zeng)長??(chang)86.5%?。累??(lei)計??(ji)消??(xiao)費??(fei)用??(yong)戶??(hu)數(shù)??(shu)截??(jie)至??(zhi)2023年??(nian)第??(di)二??(er)季??(ji)度??(du)已??(yi)超?(chao)過??(guo)1.7億??(yi)?。
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截聯(lián)公系已中進并式家。
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單羅類規(guī)羅之管威犬定禁只養(yǎng)納無犬在例大發(fā)。
責編：楊之光
審核：吉尼
責編：呂程平