三九養(yǎng)生堂記者 鄧肯·蓋伊 報道
精彩| 當??(dang)然??(ran)??，一??(yi)些??(xie)互??(hu)聯??(lian)網??(wang)企??(qi)業(yè)??(ye)也??(ye)有??(you)苦??(ku)衷??(zhong)??。??《2022中?(zhong)國??(guo)互??(hu)聯??(lian)網??(wang)廣??(guang)告??(gao)數??(shu)據??(ju)報??(bao)告??(gao)》顯??(xian)示??(shi)??，2018年??(nian)至??(zhi)2022年??(nian)中??(zhong)國??(guo)市??(shi)場??(chang)互??(hu)聯??(lian)網??(wang)廣??(guang)告??(gao)總??(zong)體??(ti)收??(shou)入??(ru)增??(zeng)長??(chang)37.74%??。廣??(guang)告??(gao)業(yè)??(ye)務??(wu)已??(yi)成?(cheng)為??(wei)互??(hu)聯??(lian)網?(wang)公??(gong)司??(si)重??(zhong)要??(yao)收??(shou)入??(ru)來??(lai)源??(yuan)??，而??(er)開??(kai)屏?(ping)廣??(guang)告??(gao)恰?(qia)是??(shi)眾?(zhong)多??(duo)廣??(guang)告??(gao)形??(xing)式??(shi)中?(zhong)已??(yi)被??(bei)市??(shi)場??(chang)驗??(yan)證??(zheng)的??(de)頗??(po)具?(ju)商??(shang)業(yè)??(ye)價??(jia)值??(zhi)的??(de)形??(xing)式??(shi)???！ ∪??(ran)而??(er)??，廣?(guang)告??(gao)過??(guo)濾??(lv)行?(xing)為??(wei)確??(que)實?(shi)存??(cun)在?(zai)法??(fa)律??(lv)風??(feng)險??(xian)??。?開??(kai)發(fā)??(fa)者??(zhe)雖??(sui)稱??(cheng)其??(qi)僅??(jin)是??(shi)利??(li)用??(yong)手??(shou)機??(ji)自?(zi)帶??(dai)權??(quan)限?(xian)幫?(bang)助??(zhu)用??(yong)戶?(hu)自??(zi)動?(dong)點??(dian)擊??(ji)廣??(guang)告??(gao)跳??(tiao)過??(guo)按??(an)鈕??(niu)??，不??(bu)收??(shou)費??(fei)且??(qie)未??(wei)破??(po)壞??(huai)第??(di)三??(san)方??(fang)應??(ying)用??(yong)程??(cheng)序??(xu)完??(wan)整??(zheng)性??(xing)??，但?(dan)根??(gen)據??(ju)反??(fan)不??(bu)正??(zheng)當??(dang)競??(jing)爭??(zheng)法??(fa)與??(yu)相??(xiang)關?(guan)司??(si)法??(fa)判??(pan)例??(li)??，廣??(guang)告??(gao)過?(guo)濾??(lv)行??(xing)為??(wei)有??(you)破??(po)壞??(huai)“平??(ping)臺??(tai)免?(mian)費??(fei)服??(fu)務??(wu)+用??(yong)戶??(hu)無??(wu)償??(chang)使??(shi)用??(yong)+廣??(guang)告??(gao)主??(zhu)付?(fu)費??(fei)”的??(de)互??(hu)聯??(lian)網??(wang)商??(shang)業(yè)??(ye)運??(yun)營??(ying)模?(mo)式?(shi)與?(yu)減??(jian)少??(shao)廣??(guang)告??(gao)發(fā)??(fa)布??(bu)者??(zhe)、廣??(guang)告??(gao)主??(zhu)合??(he)法??(fa)收??(shou)入?(ru)機??(ji)會??(hui)的??(de)可??(ke)能??(neng)??，且??(qie)不??(bu)少??(shao)廣??(guang)告??(gao)過??(guo)濾??(lv)軟?(ruan)件??(jian)存??(cun)在??(zai)未??(wei)依??(yi)規(guī)??(gui)備??(bei)案??(an)、資??(zi)質??(zhi)不??(bu)全??(quan)的??(de)情??(qing)況??(kuang)??，合??(he)規(guī)?(gui)性??(xing)有?(you)待??(dai)商??(shang)榷祝(que)??。
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