三九養(yǎng)生堂記者 鄧肯·蓋伊 報道
精彩| 作??(zuo)為??(wei)國??(guo)內(nèi)?(nei)首??(shou)家??(jia)突??(tu)破??(po)萬??(wan)店??(dian)規(guī)??(gui)模??(mo)的??(de)連??(lian)鎖?(suo)咖??(ka)啡??(fei)品??(pin)牌??(pai)??，瑞??(rui)幸??(xing)咖??(ka)啡??(fei)圍??(wei)繞??(rao)“人??(ren)、貨??(huo)、場??(chang)”進秘(jin)行??(xing)了?(le)全??(quan)面??(mian)升??(sheng)級??(ji)變??(bian)革??(ge)??，在??(zai)產(chǎn)??(chan)品??(pin)、用??(yong)戶??(hu)、門??(men)店?(dian)等??(deng)諸??(zhu)多??(duo)環(huán)??(huan)節(jié)??(jie)已??(yi)形??(xing)成?(cheng)良??(liang)性??(xing)循?(xun)環(huán)??(huan)??，從??(cong)增??(zeng)長??(chang)的??(de)數(shù)??(shu)據(jù)??(ju)中??(zhong)可??(ke)以??(yi)看??(kan)出??(chu)??，瑞??(rui)幸??(xing)的??(de)商??(shang)業(yè)??(ye)模??(mo)式??(shi)已??(yi)經(jīng)??(jing)形??(xing)成??(cheng)了??(le)一??(yi)個??(ge)健??(jian)康??(kang)的??(de)循??(xun)環(huán)??(huan)：瑞??(rui)幸??(xing)咖??(ka)啡??(fei)始?(shi)終??(zhong)保??(bao)持??(chi)著??(zhe)產(chǎn)??(chan)品??(pin)高??(gao)頻??(pin)推??(tui)新??(xin)的??(de)能??(neng)力?(li)??，且??(qie)爆??(bao)款??(kuan)頻?(pin)出??(chu)??，誕??(dan)生??(sheng)了??(le)厚??(hou)乳??(ru)拿??(na)鐵??(tie)、生??(sheng)椰??(ye)拿??(na)鐵??(tie)、絲??(si)絨??(rong)拿??(na)鐵??(tie)等??(deng)眾??(zhong)多??(duo)深??(shen)受??(shou)消??(xiao)費??(fei)者??(zhe)喜??(xi)愛??(ai)的??(de)爆??(bao)款??(kuan)產(chǎn)??(chan)品??(pin)；在??(zai)營??(ying)銷??(xiao)上??(shang)??，也??(ye)頻??(pin)頻??(pin)制??(zhi)造??(zao)出??(chu)“醬??(jiang)香秘(xiang)拿?(na)鐵??(tie)”、“9.9元?(yuan)”這??(zhe)樣??(yang)的??(de)話??(hua)題??(ti)火??(huo)爆??(bao)出?(chu)圈??(quan)??，大??(da)眾??(zhong)對??(dui)品??(pin)牌??(pai)的??(de)認??(ren)知??(zhi)度??(du)和??(he)好??(hao)感?(gan)度??(du)不??(bu)斷??(duan)提??(ti)升??(sheng)；消??(xiao)費??(fei)者??(zhe)的??(de)青??(qing)睞??(lai)給??(gei)了??(le)瑞??(rui)幸??(xing)穩(wěn)??(wen)健??(jian)發(fā)??(fa)展??(zhan)的??(de)底?(di)氣??(qi)??。??通??(tong)過??(guo)“自??(zi)營??(ying)+聯(lián)??(lian)營??(ying)”的??(de)模??(mo)式??(shi)??，瑞??(rui)幸??(xing)咖??(ka)啡??(fei)不??(bu)斷??(duan)擴??(kuo)張?(zhang)市??(shi)場??(chang)??，在?(zai)今??(jin)年??(nian)6月??(yue)率??(lv)先??(xian)突??(tu)破??(po)萬??(wan)店??(dian)規(guī)??(gui)模??(mo)??，成??(cheng)為??(wei)國??(guo)內(nèi)??(nei)首??(shou)個??(ge)門??(men)店??(dian)數(shù)??(shu)量??(liang)破?(po)萬??(wan)的??(de)連??(lian)鎖??(suo)咖??(ka)啡??(fei)品??(pin)牌??(pai)??，目??(mu)前??(qian)瑞??(rui)幸??(xing)咖??(ka)啡??(fei)門??(men)店??(dian)數(shù)??(shu)已??(yi)超??(chao)過??(guo)13,000家??(jia)??，預??(yu)計??(ji)今?(jin)年??(nian)年?(nian)底??(di)??，瑞??(rui)幸??(xing)咖??(ka)啡??(fei)門??(men)店??(dian)數(shù)??(shu)將??(jiang)突??(tu)破??(po)15,000家??(jia)??。據(jù)?(ju)財??(cai)報??(bao)顯??(xian)示??(shi)??，瑞??(rui)幸?(xing)咖??(ka)啡??(fei)2023年??(nian)上??(shang)半??(ban)年??(nian)總??(zong)凈??(jing)收?(shou)入?(ru)已??(yi)經(jīng)??(jing)突??(tu)破??(po)106.38億?(yi)元??(yuan)人??(ren)民?(min)幣?(bi)??，同??(tong)比??(bi)增??(zeng)長??(chang)86.5%??。累??(lei)計??(ji)消??(xiao)費??(fei)用??(yong)戶??(hu)數(shù)??(shu)截??(jie)至??(zhi)2023年??(nian)第??(di)二??(er)季?(ji)度??(du)已??(yi)超??(chao)過??(guo)1.7億??(yi)???！ 〗??(jin)日??(ri)??，《第??(di)一??(yi)財??(cai)經(jīng)??(jing)》雜??(za)志??(zhi)揭??(jie)曉??(xiao)了??(le)2023年??(nian)“金??(jin)字??(zi)招??(zhao)牌??(pai)”和??(he)“新??(xin)國??(guo)貨??(huo)榜??(bang)樣??(yang)”榜??(bang)單??(dan)??，瑞??(rui)幸??(xing)咖??(ka)啡??(fei)蟬??(chan)聯(lián)??(lian)在??(zai)榜?(bang)??，連?(lian)續(xù)?(xu)三??(san)年??(nian)位??(wei)列??(lie)“咖??(ka)啡??(fei)連??(lian)鎖??(suo)”品??(pin)類??(lei)第??(di)一??(yi)??，斬??(zhan)獲??(huo)2023年??(nian)度?(du)“金??(jin)字??(zi)招??(zhao)牌??(pai)”??。??
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