三九養(yǎng)生堂記者 鄧肯·蓋伊 報道
精彩| 短??(duan)視??(shi)頻??(pin)營??(ying)銷??(xiao)讓??(rang)中??(zhong)腰?(yao)部??(bu)影??(ying)片??(pian)獲??(huo)得??(de)更??(geng)多??(duo)破??(po)圈??(quan)的??(de)機??(ji)會??(hui)??。??當??(dang)前??(qian)??，電?(dian)影??(ying)市??(shi)場??(chang)頭??(tou)部??(bu)效??(xiao)應??(ying)明??(ming)顯??(xian)??，中??(zhong)腰??(yao)部??(bu)影??(ying)片??(pian)票??(piao)房??(fang)缺??(que)失??(shi)??，不??(bu)利??(li)于??(yu)市??(shi)場??(chang)健??(jian)康??(kang)發(fā)??(fa)展??(zhan)??。實??(shi)際??(ji)上??(shang)??，很??(hen)多??(duo)中??(zhong)腰??(yao)部??(bu)影??(ying)片??(pian)內(nèi)??(nei)容??(rong)質(zhì)??(zhi)量??(liang)是??(shi)過??(guo)硬??(ying)的??(de)??，只??(zhi)不??(bu)過??(guo)沒??(mei)有??(you)大?(da)明??(ming)星??(xing)大?(da)IP撐??(cheng)場??(chang)面??(mian)??，很??(hen)容??(rong)易??(yi)被??(bei)市??(shi)場??(chang)埋??(mai)沒??(mei)??。短??(duan)視??(shi)頻??(pin)營??(ying)銷??(xiao)如??(ru)果??(guo)能??(neng)發(fā)??(fa)揮??(hui)四??(si)兩??(liang)撥??(bo)千??(qian)斤??(jin)的??(de)作??(zuo)用??(yong)??，有??(you)助??(zhu)于??(yu)中??(zhong)小??(xiao)成??(cheng)本??(ben)電??(dian)影??(ying)增?(zeng)加??(jia)曝??(pu)光??(guang)度??(du)??，跑?(pao)出?(chu)票??(piao)房??(fang)黑??(hei)馬??(ma)??，為??(wei)電??(dian)影??(ying)市??(shi)場??(chang)注??(zhu)入??(ru)更??(geng)多??(duo)活??(huo)力?(li)???！ ∫??(yi)部??(bu)影??(ying)片??(pian)的??(de)成??(cheng)功??(gong)離??(li)不??(bu)開??(kai)宣??(xuan)傳??(chuan)推??(tui)廣??(guang)??，國??(guo)際??(ji)電??(dian)影??(ying)強??(qiang)國??(guo)都??(dou)有?(you)高?(gao)度??(du)專??(zhuan)業(yè)??(ye)化??(hua)的??(de)推??(tui)廣??(guang)策??(ce)略??(lve)??。??合?(he)理??(li)營??(ying)銷??(xiao)不??(bu)僅??(jin)能??(neng)為??(wei)電??(dian)影??(ying)市??(shi)場??(chang)拓??(tuo)展??(zhan)觀??(guan)眾??(zhong)群??(qun)??，也??(ye)對??(dui)電?(dian)影??(ying)產(chǎn)??(chan)業(yè)??(ye)繁??(fan)榮??(rong)發(fā)??(fa)展??(zhan)起??(qi)到??(dao)一??(yi)定??(ding)推??(tui)動??(dong)作??(zuo)用??(yong)??。前??(qian)些??(xie)年??(nian)??，我??(wo)國??(guo)電??(dian)影??(ying)營??(ying)銷??(xiao)主??(zhu)要??(yao)依??(yi)靠??(kao)微??(wei)博??(bo)、豆??(dou)瓣??(ban)等??(deng)內(nèi)??(nei)容??(rong)平??(ping)臺??(tai)??。近??(jin)年??(nian)來??(lai)??，隨??(sui)著??(zhe)短??(duan)視??(shi)頻??(pin)用??(yong)戶??(hu)規(guī)??(gui)模??(mo)不??(bu)斷??(duan)擴??(kuo)大?(da)??，內(nèi)??(nei)容??(rong)生??(sheng)態(tài)?(tai)不??(bu)斷??(duan)豐??(feng)富??(fu)??，在??(zai)引??(yin)流??(liu)和??(he)傳??(chuan)播??(bo)方??(fang)面??(mian)的??(de)優(yōu)??(you)勢??(shi)日??(ri)益??(yi)凸??(tu)顯??(xian)??。電??(dian)影??(ying)人??(ren)順?(shun)勢??(shi)而??(er)為??(wei)??，積??(ji)極??(ji)探??(tan)索?(suo)短??(duan)視??(shi)頻??(pin)與??(yu)影??(ying)視??(shi)內(nèi)??(nei)容??(rong)的??(de)有?(you)機?(ji)結(jié)??(jie)合??(he)??，為??(wei)影?(ying)視??(shi)作??(zuo)品??(pin)傳?(chuan)播??(bo)開??(kai)辟??(pi)了??(le)新??(xin)陣?(zhen)地??(di)??。
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