三九養(yǎng)生堂記者 鄧肯·蓋伊 報(bào)道
精彩| 作?(zuo)為??(wei)國??(guo)內(nèi)??(nei)首??(shou)家??(jia)突??(tu)破??(po)萬??(wan)店??(dian)規(guī)??(gui)模??(mo)的??(de)連??(lian)鎖??(suo)咖??(ka)啡??(fei)品??(pin)牌??(pai)??，瑞??(rui)幸??(xing)咖??(ka)啡??(fei)圍??(wei)繞??(rao)“人??(ren)、貨?(huo)、場??(chang)”進(jìn)?(jin)行??(xing)了??(le)全??(quan)面??(mian)升??(sheng)級(jí)??(ji)變??(bian)革?(ge)??，在??(zai)產(chǎn)??(chan)品??(pin)、用??(yong)戶??(hu)、門??(men)店??(dian)等??(deng)諸??(zhu)多??(duo)環(huán)??(huan)節(jié)??(jie)已?(yi)形??(xing)成??(cheng)良??(liang)性??(xing)循??(xun)環(huán)??(huan)??，從??(cong)增??(zeng)長??(chang)的??(de)數(shù)??(shu)據(jù)??(ju)中?(zhong)可??(ke)以?(yi)看??(kan)出??(chu)??，瑞??(rui)幸??(xing)的??(de)商?(shang)業(yè)??(ye)模??(mo)式??(shi)已??(yi)經(jīng)??(jing)形??(xing)成??(cheng)了?(le)一??(yi)個(gè)??(ge)健??(jian)康??(kang)的??(de)循??(xun)環(huán)??(huan)：瑞??(rui)幸??(xing)咖?(ka)啡??(fei)始??(shi)終??(zhong)保??(bao)持??(chi)著??(zhe)產(chǎn)??(chan)品??(pin)高??(gao)頻??(pin)推??(tui)新??(xin)的??(de)能??(neng)力??(li)??，且??(qie)爆?(bao)款?(kuan)頻??(pin)出??(chu)??，誕??(dan)生??(sheng)了??(le)厚??(hou)乳??(ru)拿?(na)鐵??(tie)、生??(sheng)椰??(ye)拿??(na)鐵??(tie)、絲??(si)絨??(rong)拿??(na)鐵??(tie)等??(deng)眾??(zhong)多??(duo)深??(shen)受??(shou)消??(xiao)費(fèi)?(fei)者??(zhe)喜??(xi)愛??(ai)的??(de)爆??(bao)款??(kuan)產(chǎn)??(chan)品??(pin)；在??(zai)營??(ying)銷??(xiao)上??(shang)??，也??(ye)頻??(pin)頻??(pin)制??(zhi)造??(zao)出??(chu)“醬??(jiang)香??(xiang)拿??(na)鐵??(tie)”、“9.9元??(yuan)”這??(zhe)樣??(yang)的??(de)話??(hua)題??(ti)火??(huo)爆??(bao)出??(chu)圈??(quan)??，大??(da)眾??(zhong)對(duì)??(dui)品??(pin)牌??(pai)的??(de)認(rèn)??(ren)知??(zhi)度?(du)和?(he)好??(hao)感??(gan)度??(du)不??(bu)斷??(duan)提?(ti)升??(sheng)；消??(xiao)費(fèi)?(fei)者??(zhe)的?(de)青??(qing)睞?(lai)給??(gei)了??(le)瑞??(rui)幸??(xing)穩(wěn)??(wen)健??(jian)發(fā)??(fa)展??(zhan)的??(de)底??(di)氣??(qi)??。??通??(tong)過??(guo)“自?(zi)營??(ying)+聯(lián)??(lian)營??(ying)”的??(de)模??(mo)式?(shi)??，瑞??(rui)幸??(xing)咖??(ka)啡??(fei)不??(bu)斷?(duan)擴(kuò)??(kuo)張??(zhang)市??(shi)場??(chang)??，在?(zai)今??(jin)年??(nian)6月??(yue)率??(lv)先??(xian)突??(tu)破??(po)萬??(wan)店??(dian)規(guī)?(gui)模??(mo)??，成??(cheng)為??(wei)國??(guo)內(nèi)??(nei)首?(shou)個(gè)??(ge)門??(men)店?(dian)數(shù)??(shu)量??(liang)破??(po)萬??(wan)的??(de)連??(lian)鎖??(suo)咖??(ka)啡??(fei)品??(pin)牌??(pai)??，目?(mu)前??(qian)瑞??(rui)幸??(xing)咖??(ka)啡??(fei)門??(men)店??(dian)數(shù)??(shu)已??(yi)超??(chao)過??(guo)13,000家??(jia)??，預(yù)祝(yu)計(jì)??(ji)今?(jin)年??(nian)年??(nian)底??(di)??，瑞??(rui)幸??(xing)咖?(ka)啡??(fei)門??(men)店??(dian)數(shù)??(shu)將??(jiang)突?(tu)破??(po)15,000家??(jia)??。據(jù)??(ju)財(cái)??(cai)報(bào)??(bao)顯??(xian)示??(shi)??，瑞??(rui)幸?(xing)咖??(ka)啡??(fei)2023年?(nian)上??(shang)半??(ban)年??(nian)總??(zong)凈??(jing)收??(shou)入??(ru)已??(yi)經(jīng)??(jing)突??(tu)破??(po)106.38億??(yi)元??(yuan)人??(ren)民??(min)幣?(bi)??，同??(tong)比??(bi)增??(zeng)長??(chang)86.5%??。累??(lei)計(jì)?(ji)消??(xiao)費(fèi)??(fei)用??(yong)戶??(hu)數(shù)??(shu)截?(jie)至??(zhi)2023年??(nian)第??(di)二?(er)季??(ji)度??(du)已??(yi)超??(chao)過??(guo)1.7億??(yi)???！ ≈忻?zhong)國??(guo)食??(shi)品?(pin)產(chǎn)??(chan)業(yè)??(ye)分??(fen)析??(xi)師??(shi)朱??(zhu)丹??(dan)蓬??(peng)指??(zhi)出??(chu)：“中??(zhong)國??(guo)消??(xiao)費(fèi)??(fei)品??(pin)產(chǎn)??(chan)業(yè)?(ye)正??(zheng)在??(zai)經(jīng)??(jing)歷??(li)一??(yi)場??(chang)變??(bian)革??(ge)?，中??(zhong)國?(guo)消??(xiao)費(fèi)??(fei)者??(zhe)的??(de)需??(xu)求??(qiu)思??(si)維??(wei)和??(he)消??(xiao)費(fèi)??(fei)行??(xing)為??(wei)正??(zheng)在?(zai)發(fā)??(fa)生??(sheng)深??(shen)刻??(ke)的??(de)變??(bian)化??(hua)??。??瑞??(rui)幸??(xing)咖??(ka)啡??(fei)精??(jing)準(zhǔn)??(zhun)洞?(dong)察??(cha)到??(dao)了??(le)消??(xiao)費(fèi)??(fei)者?(zhe)的??(de)需??(xu)求??(qiu)?，在??(zai)過??(guo)去??(qu)三?(san)年??(nian)不??(bu)僅??(jin)經(jīng)??(jing)受??(shou)住??(zhu)了??(le)考??(kao)驗(yàn)??(yan)?，還??(hai)打??(da)了??(le)一??(yi)場??(chang)漂??(piao)亮?(liang)的??(de)翻??(fan)身??(shen)仗??(zhang)??。從??(cong)《第??(di)一??(yi)財(cái)??(cai)經(jīng)??(jing)》雜?(za)志??(zhi)公??(gong)布??(bu)的??(de)2023年??(nian)度??(du)調(diào)??(tiao)研??(yan)報(bào)??(bao)告??(gao)中??(zhong)我??(wo)們??(men)也??(ye)能??(neng)夠??(gou)看??(kan)出??(chu)?，面??(mian)對(duì)??(dui)充??(chong)滿??(man)變??(bian)化??(hua)和??(he)不??(bu)確??(que)定??(ding)性??(xing)的??(de)市??(shi)場??(chang)環(huán)?(huan)境??(jing)?，中??(zhong)國??(guo)消??(xiao)費(fèi)?(fei)端??(duan)的??(de)消??(xiao)費(fèi)??(fei)心??(xin)態(tài)??(tai)在?(zai)發(fā)??(fa)生??(sheng)轉(zhuǎn)??(zhuan)變??(bian)?，快??(kuai)消??(xiao)行?(xing)業(yè)??(ye)品??(pin)牌??(pai)必??(bi)將??(jiang)迎?(ying)來??(lai)更??(geng)為??(wei)嚴(yán)??(yan)峻??(jun)的?(de)考?(kao)驗(yàn)??(yan)???！?/p>
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