三九養(yǎng)生堂記者 鄧肯·蓋伊 報道
精彩| 在??(zai)過?(guo)去??(qu)兩??(liang)年??(nian)的??(de)金??(jin)字??(zi)招??(zhao)牌??(pai)的??(de)調(diào)??(tiao)研?(yan)中??(zhong)??，瑞??(rui)幸??(xing)的??(de)品??(pin)牌??(pai)偏?(pian)好??(hao)度?(du)占??(zhan)比??(bi)均??(jun)超??(chao)過??(guo)了?(le)11.10%??，穩(wěn)??(wen)居?(ju)榜??(bang)首??(shou)位??(wei)置??(zhi)??，且??(qie)今??(jin)年??(nian)的??(de)消??(xiao)費??(fei)者??(zhe)喜??(xi)愛??(ai)比??(bi)例??(li)高??(gao)達??(da)26.26%??。??在??(zai)食??(shi)品??(pin)飲??(yin)料??(liao)類??(lei)“新??(xin)國??(guo)貨?(huo)榜??(bang)樣??(yang)”榜??(bang)單??(dan)中?(zhong)??，瑞??(rui)幸??(xing)咖??(ka)啡??(fei)在??(zai)過??(guo)去??(qu)三??(san)年??(nian)均??(jun)以??(yi)超??(chao)過??(guo)42%的??(de)消??(xiao)費??(fei)者??(zhe)喜??(xi)愛??(ai)比??(bi)例??(li)位??(wei)列?(lie)第??(di)一??(yi)??，今??(jin)年??(nian)更??(geng)是??(shi)以?(yi)45.35%和??(he)30.31%的??(de)喜??(xi)愛??(ai)比??(bi)例??(li)收??(shou)獲??(huo)了?(le)連??(lian)鎖??(suo)咖??(ka)啡??(fei)和??(he)袋?(dai)泡??(pao)及??(ji)速??(su)溶??(rong)咖??(ka)啡??(fei)兩??(liang)個??(ge)品?(pin)類??(lei)的??(de)雙??(shuang)料??(liao)第??(di)一??(yi)??。這??(zhe)些??(xie)都??(dou)直??(zhi)接?(jie)反??(fan)映??(ying)出??(chu)了?(le)消??(xiao)費??(fei)者??(zhe)對??(dui)瑞??(rui)幸??(xing)咖??(ka)啡??(fei)品??(pin)牌??(pai)的??(de)好??(hao)感??(gan)度??(du)和??(he)認??(ren)可??(ke)度??(du)的??(de)提?(ti)升??(sheng)???！ ∪??(ru)今??(jin)??，越?(yue)來??(lai)越??(yue)多??(duo)的??(de)消??(xiao)費??(fei)者??(zhe)在?(zai)經(jīng)??(jing)歷??(li)了??(le)各??(ge)種??(zhong)消??(xiao)費??(fei)營??(ying)銷??(xiao)后??(hou)開??(kai)始??(shi)回??(hui)歸?(gui)理??(li)性??(xing)“反?(fan)向??(xiang)消??(xiao)費??(fei)”??，在?(zai)追??(zhui)求??(qiu)品??(pin)質(zhì)??(zhi)的?(de)同??(tong)時?(shi)??，更??(geng)注??(zhu)重??(zhong)真??(zhen)實??(shi)需?(xu)求??(qiu)和??(he)性??(xing)價??(jia)比??(bi)??。??唯??(wei)有??(you)在??(zai)品??(pin)牌??(pai)、產(chǎn)??(chan)品??(pin)和??(he)服?(fu)務??(wu)等?(deng)各??(ge)個?(ge)維??(wei)度??(du)都?(dou)能??(neng)經(jīng)??(jing)受??(shou)住??(zhu)市??(shi)場??(chang)與??(yu)消??(xiao)費??(fei)者??(zhe)考??(kao)驗??(yan)的??(de)企?(qi)業(yè)??(ye)??，方?(fang)能??(neng)跨??(kua)越??(yue)周?(zhou)期??(qi)??，行??(xing)穩(wěn)??(wen)致?(zhi)遠??(yuan)??，收??(shou)獲??(huo)更??(geng)具?(ju)確??(que)定??(ding)性??(xing)和??(he)可??(ke)持?(chi)續(xù)??(xu)的??(de)增??(zeng)長??(chang)??。而??(er)瑞??(rui)幸??(xing)咖??(ka)啡??(fei)在?(zai)“后??(hou)萬??(wan)店??(dian)時??(shi)代??(dai)”要??(yao)做??(zuo)的??(de)是?(shi)繼??(ji)續(xù)??(xu)保??(bao)持??(chi)產(chǎn)??(chan)品??(pin)創(chuàng)??(chuang)新??(xin)力??(li)??，提??(ti)升??(sheng)服??(fu)務??(wu)能??(neng)力??(li)??，深??(shen)耕??(geng)供??(gong)應??(ying)鏈??(lian)??，持??(chi)續(xù)?(xu)為??(wei)消??(xiao)費??(fei)者??(zhe)提?(ti)供??(gong)“好??(hao)喝??(he)不?(bu)貴??(gui)”的??(de)高??(gao)品??(pin)質(zhì)??(zhi)咖??(ka)啡??(fei)??。
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