三九養(yǎng)生堂記者 鄧肯·蓋伊 報(bào)道
精彩| 本?(ben)年??(nian)度??(du)的??(de)調(diào)??(tiao)查??(zha)覆??(fu)蓋??(gai)了??(le)6大??(da)生??(sheng)活??(huo)場(chǎng)??(chang)景??(jing)的??(de)56個(gè)??(ge)品??(pin)類(lèi)??(lei)??，1000+品??(pin)牌??(pai)??。??在??(zai)市?(shi)場(chǎng)??(chang)不??(bu)斷??(duan)變??(bian)化??(hua)、消??(xiao)費(fèi)??(fei)熱??(re)情??(qing)明??(ming)顯??(xian)降??(jiang)溫?(wen)的??(de)新??(xin)環(huán)??(huan)境??(jing)下??(xia)??，瑞??(rui)幸??(xing)咖??(ka)啡??(fei)依??(yi)然??(ran)能??(neng)夠??(gou)通??(tong)過(guò)??(guo)“三??(san)年??(nian)大??(da)考??(kao)”??，在??(zai)眾??(zhong)多??(duo)品??(pin)牌??(pai)中??(zhong)連??(lian)續(xù)??(xu)三??(san)年??(nian)穩(wěn)??(wen)居??(ju)咖??(ka)啡??(fei)品?(pin)類(lèi)??(lei)榜??(bang)首??(shou)??，晉??(jin)升??(sheng)“金??(jin)字??(zi)招??(zhao)牌??(pai)”??，直??(zhi)接??(jie)反??(fan)映??(ying)了??(le)消??(xiao)費(fèi)??(fei)者??(zhe)對(duì)??(dui)瑞??(rui)幸??(xing)咖?(ka)啡??(fei)堅(jiān)??(jian)持??(chi)品??(pin)質(zhì)??(zhi)至??(zhi)上?(shang)、持??(chi)續(xù)??(xu)創(chuàng)??(chuang)新??(xin)的??(de)認(rèn)??(ren)可??(ke)??。除??(chu)了??(le)在??(zai)“連??(lian)鎖??(suo)咖??(ka)啡??(fei)”品??(pin)類(lèi)??(lei)瑞??(rui)幸??(xing)斬??(zhan)獲??(huo)“金??(jin)字??(zi)招??(zhao)牌??(pai)”外?(wai)??，今??(jin)年?(nian)瑞??(rui)幸??(xing)還??(hai)首??(shou)次??(ci)在??(zai)“速??(su)溶??(rong)及??(ji)即??(ji)飲??(yin)咖?(ka)啡??(fei)”品??(pin)類(lèi)??(lei)中??(zhong)拔??(ba)得??(de)頭?(tou)籌??(chou)??，這??(zhe)也?(ye)在??(zai)一??(yi)定?(ding)程??(cheng)度??(du)上??(shang)體??(ti)現(xiàn)??(xian)了??(le)瑞??(rui)幸??(xing)品??(pin)牌??(pai)和??(he)產(chǎn)??(chan)品??(pin)勢(shì)??(shi)能??(neng)的??(de)延??(yan)續(xù)??(xu)??。另??(ling)外??(wai)??，在??(zai)同??(tong)期??(qi)發(fā)??(fa)布??(bu)的??(de)“新??(xin)國(guó)??(guo)貨??(huo)榜??(bang)樣?(yang)”榜??(bang)單??(dan)中??(zhong)??，瑞??(rui)幸??(xing)咖??(ka)啡??(fei)第??(di)四??(si)年??(nian)入??(ru)選??(xuan)食??(shi)品??(pin)飲??(yin)料??(liao)類(lèi)??(lei)“新??(xin)國(guó)??(guo)貨??(huo)榜??(bang)樣??(yang)”??，成??(cheng)為??(wei)消??(xiao)費(fèi)??(fei)者?(zhe)心??(xin)中??(zhong)的??(de)新??(xin)國(guó)??(guo)貨??(huo)典??(dian)范??(fan)???！ ≈??(zhong)國(guó)??(guo)食??(shi)品?(pin)產(chǎn)??(chan)業(yè)??(ye)分??(fen)析??(xi)師??(shi)朱??(zhu)丹??(dan)蓬??(peng)指??(zhi)出??(chu)：“中?(zhong)國(guó)??(guo)消??(xiao)費(fèi)??(fei)品?(pin)產(chǎn)??(chan)業(yè)??(ye)正?(zheng)在??(zai)經(jīng)??(jing)歷??(li)一??(yi)場(chǎng)??(chang)變??(bian)革??(ge)??，中?(zhong)國(guó)??(guo)消??(xiao)費(fèi)??(fei)者??(zhe)的??(de)需??(xu)求??(qiu)思??(si)維??(wei)和??(he)消??(xiao)費(fèi)?(fei)行??(xing)為??(wei)正??(zheng)在??(zai)發(fā)??(fa)生??(sheng)深??(shen)刻??(ke)的??(de)變??(bian)化??(hua)??。??瑞??(rui)幸??(xing)咖??(ka)啡??(fei)精?(jing)準(zhǔn)??(zhun)洞??(dong)察??(cha)到??(dao)了??(le)消??(xiao)費(fèi)??(fei)者??(zhe)的??(de)需??(xu)求??(qiu)??，在??(zai)過(guò)?(guo)去??(qu)三??(san)年??(nian)不??(bu)僅??(jin)經(jīng)??(jing)受?(shou)住??(zhu)了??(le)考??(kao)驗(yàn)??(yan)??，還??(hai)打??(da)了??(le)一?(yi)場(chǎng)??(chang)漂??(piao)亮??(liang)的?(de)翻??(fan)身??(shen)仗??(zhang)??。從??(cong)《第??(di)一??(yi)財(cái)??(cai)經(jīng)??(jing)》雜??(za)志??(zhi)公??(gong)布?(bu)的??(de)2023年??(nian)度??(du)調(diào)??(tiao)研??(yan)報(bào)??(bao)告??(gao)中??(zhong)我??(wo)們??(men)也??(ye)能??(neng)夠??(gou)看??(kan)出??(chu)??，面??(mian)對(duì)??(dui)充??(chong)滿(mǎn)??(man)變??(bian)化??(hua)和??(he)不??(bu)確??(que)定??(ding)性??(xing)的??(de)市??(shi)場(chǎng)??(chang)環(huán)??(huan)境?(jing)??，中??(zhong)國(guó)??(guo)消??(xiao)費(fèi)??(fei)端??(duan)的??(de)消?(xiao)費(fèi)??(fei)心??(xin)態(tài)??(tai)在??(zai)發(fā)??(fa)生??(sheng)轉(zhuǎn)??(zhuan)變??(bian)??，快??(kuai)消??(xiao)行??(xing)業(yè)??(ye)品??(pin)牌??(pai)必??(bi)將??(jiang)迎?(ying)來(lái)??(lai)更??(geng)為??(wei)嚴(yán)??(yan)峻??(jun)的??(de)考??(kao)驗(yàn)??(yan)??。”
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審核：吉尼
責(zé)編：呂程平