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學(xué)習(xí)快評(píng)丨qibao666888　　政?(zheng)策??(ce)支??(zhi)持??(chi)進(jìn)??(jin)一??(yi)步??(bu)助??(zhu)推??(tui)國(guó)??(guo)潮?(chao)IP發(fā)?(fa)展??(zhan)??。??《提??(ti)振??(zhen)消??(xiao)費(fèi)?(fei)專??(zhuan)項(xiàng)??(xiang)行祝(xing)動(dòng)??(dong)方??(fang)案??(an)》明??(ming)確?(que)鼓??(gu)勵(lì)??(li)原??(yuan)創(chuàng)??(chuang)IP開??(kai)發(fā)??(fa)??，覆?(fu)蓋?(gai)動(dòng)??(dong)漫??(man)、電?(dian)競(jìng)??(jing)、游??(you)戲?(xi)衍??(yan)生?(sheng)品??(pin)等??(deng)領(lǐng)??(ling)域??(yu)??。以??(yi)《哪??(na)吒??(zha)之??(zhi)魔??(mo)童??(tong)鬧??(nao)海??(hai)》為??(wei)例??(li)??，影?(ying)片?(pian)春??(chun)節(jié)??(jie)上??(shang)映??(ying)后??(hou)??，相??(xiang)關(guān)?(guan)盲??(mang)盒??(he)、手??(shou)辦??(ban)等??(deng)首??(shou)發(fā)??(fa)周?(zhou)邊??(bian)被??(bei)搶??(qiang)購(gòu)??(gou)一??(yi)空?(kong)??。　　中??(zhong)國(guó)??(guo)傳??(chuan)媒??(mei)大?(da)學(xué)??(xue)文??(wen)化??(hua)產(chǎn)??(chan)業(yè)??(ye)管??(guan)理??(li)系??(xi)主??(zhu)任??(ren)提??(ti)出??(chu)四??(si)點(diǎn)??(dian)建?(jian)議??(yi)?。??首??(shou)先??(xian)??，挖??(wa)掘??(jue)有??(you)價(jià)??(jia)值??(zhi)的??(de)文??(wen)化?(hua)現(xiàn)??(xian)象??(xiang)??，并??(bing)將??(jiang)其??(qi)轉(zhuǎn)??(zhuan)化??(hua)為?(wei)可??(ke)延??(yan)展??(zhan)的??(de)文??(wen)創(chuàng)??(chuang)產(chǎn)??(chan)品??(pin)??，打??(da)造??(zao)產(chǎn)??(chan)業(yè)??(ye)鏈??(lian)條??(tiao)；其??(qi)次??(ci)??，文??(wen)化??(hua)IP需??(xu)與??(yu)市??(shi)場(chǎng)??(chang)經(jīng)??(jing)濟(jì)??(ji)體??(ti)系?(xi)相??(xiang)匹??(pi)配??(pei)??，利??(li)用??(yong)現(xiàn)??(xian)代??(dai)化??(hua)手??(shou)段??(duan)和??(he)技?(ji)術(shù)??(shu)表??(biao)達(dá)??(da)吸??(xi)引??(yin)目??(mu)標(biāo)??(biao)受?(shou)眾??(zhong)；再??(zai)次??(ci)??，每??(mei)個(gè)??(ge)地??(di)方??(fang)都??(dou)有??(you)獨(dú)??(du)特??(te)的??(de)文??(wen)化??(hua)??，需??(xu)挖??(wa)掘??(jue)地??(di)方??(fang)特??(te)色??(se)??，打??(da)造??(zao)差??(cha)異?(yi)化??(hua)IP；最??(zui)后??(hou)??，要??(yao)注??(zhu)意??(yi)傳??(chuan)統(tǒng)??(tong)文??(wen)化??(hua)在??(zai)現(xiàn)??(xian)代??(dai)表??(biao)達(dá)??(da)中??(zhong)的??(de)潛??(qian)在??(zai)問??(wen)題??(ti)??，引??(yin)導(dǎo)?(dao)正??(zheng)確??(que)價(jià)??(jia)值??(zhi)觀??(guan)?。。